Care2

MARCH 12, 2012

The LRA are responsible for displacing 2M people since their rebellion began in 1986. More importantly though, the video has captured widespread attention through multiple channels. People have been so moved by the video and story that they are sharing it across social networks, like Facebook and Twitter, by the minute.

Video 72

Video Change Reddit Uganda 72

Nonprofits Source

SEPTEMBER 1, 2017

Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. Promote content across multiple channels. This stigma comes from sales people being viewed as employing aggressive or shady tactics. Attract traffic to your website.

Digital 68

Digital Marketing Strategy Adwords 68

Connection Cafe

JUNE 5, 2017

Just as we would struggle jumping into a conversation at a party without knowing what was already said, developing engaging campaign messages is difficult, if not impossible, without knowing how people are already talking about your issue(s). And then you need to know what people are saying in response to them. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Nonprofits Source

SEPTEMBER 1, 2017

Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. Promote content across multiple channels. Media Cause has thrown together a list of 6 steps nonprofits can take to cut through the noise and grab the attention of donors.

Marketing 69

Marketing Strategy Online Adwords 69

Tech Soup

SEPTEMBER 17, 2013

If you're just starting out, paying close attention to the aforementioned tools on the rise section is key to informing the direction of your visual strategy. ” “Big Name Nonprofit saw a two billion percent spike in traffic when it posted that story on Reddit.” ” “What are we doing with Pinterest?”

Social Media 64

Social Media Guide Media Social 64

Tech Soup

APRIL 6, 2015

If you somehow missed #TheDress, here's the scoop: One day, someone posted a photo of a dress to Tumblr and asked if people thought it was white and gold or blue and black. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. What Dress?

Meme 36

Meme Nonprofit Reddit Facebook 36

Connection Cafe

JULY 5, 2017

” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. ” I’ve identified 4 definitions as being the most useful in the online marketing context: To hold the attention of. I have a confession to make. To bind someone to do something.

Websites 37

Websites Strategy Content Audience 37