Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging
Bloomerang
JULY 26, 2021
Is it easy to join your mailing list? You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Online giving is the fastest growing giving channel per research by M+R. Do donors receive a mailed thank you card? Does the organization look trustworthy?
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