What I Learned About Online Donor Engagement from Fundraisers in Brasil
Beth's Blog: How Nonprofits Can Use Social Media
MAY 23, 2017
The challenges: Explosion of online media channels. Some things have not changed: Time and attention are finite. The UN Global Report is also using Facebook Messenger bots to engage young people around different issues. Stories need to be compelling, immersive, human, funny, or provocative to capture attention.
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