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The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!
The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure. When The Pancreatic Cancer Action Network was brainstorming ideas for their awareness event at an L.A. While effective, that’s still a lot of typing!
Now we have the American Cancer Society scaling the concept of the birthday fundraiser. It's birthday fundraising on steroids with the creation of their birthday fundraising platform and accompanying social media presence. They are encouraging people to declare their birthday to cancer (and adopt a healthy lifestyle).
Stand Up To Cancer caught my attention a few weeks back, and now with the launch of Apple TV and Google TV we’re on the precipice of a new era in broadcast communications. As social media fundamentally changed print journalism forever, so will Web TV and its impact on broadcast and cable TV programming.
The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. It’s a statement.
Slaying Childhood Cancer: Alex’s Lemonade Stand Foundation. Told from the perspective of her father, this video is a story of childhood cancer hero Jordan Vincent – named the Cancer Slayer. Make the text interesting and click-worthy – what will entice attention now that a person has watched your video?
PETA focuses its attention on preventing animals suffering on factory farms, in the clothing trade, in laboratories, and in the entertainment industry. Jude’s mission is to find cures for children with cancer and other life-threatening diseases through research and treatment. Public Broadcasting System (PBS) Online Shop.
Early findings suggest possible links to a host of health conditions including heart disease and some cancers. That doesn’t “justify excessive concern” but does “underscore food security risks that necessitate scientific attention,” wrote Fei Dang, one of the study’s authors.
Create a Twitter List of your favorite nonprofits to tell Twitterverse what issues you think are most important and deserve attention. Breast Cancer Research. What issues are important to you? 2) Promote Lists created by nonprofits or Lists that feature nonprofits. 4) Create Causes Lists. Global Warming. Wildlife Conservation.
For example, a charity walkathon, bikeathon, or runathon to raise money for cancer research brings together everyone who has been affected by cancer, including survivors and their friends and family. This serves as a great fundraising event and enables individuals to act on something they believe in by participating.
Judi Sohn, Director of Operations and Communications, for the Colorectal Cancer Coalition. The second thing she did after hiring an attorney to get the organization's tax-exempt status was to hire a well-known cancer blogger for her organization. "We need to draw attention to colon cancer. A blog can do this."
Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Breast Cancer Now, CoppaFeel and Asda: The real self checkout Image Source Breast Cancer Now and CoppaFeel! , So what are some examples of successful nonprofit marketing campaigns?
Over 3 years ago, I wrote a blog post about my quest to find decent project management software for Fight Colorectal Cancer. I’ve also used these summary reports to flag things in sheets for others that require attention not related to dates or completion status, such as if a field value is “Needs further input.”
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.
Back in September, as I posted that I was leaving Fight Colorectal Cancer to join Convio , I had a picture in my head of what my new job would be like. Most clients don’t approach Common Ground the way I did at Fight Colorectal Cancer: knowing Salesforce and its ecosystem first. I love my job.
Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. We don’t resolve to cure colorectal cancer in a year; instead we resolve to chip away at a very specific, very targeted part of the rock that needs banging on. Do you want to feed the homeless or cure cancer?
One organization that’s really tapping in to the potential of #GivingTuesday to advance their mission is the Canadian Cancer Society (CCS) who saw a 78% increase in donations during the week of #GivingTuesday this year, and an 85% increase in the number of donations they received! Focus on the Follow-Up.
Startups are using quantified self data to solve infertility ( Glow ), running big data analysis on differential diagnoses for cancer treatments (HC Pathways) and applying ad tech techniques to find correlations in disease treatment (Flatiron Health). Michael Mayernick , Spinnakr. . Shradha Agarwal , ContextMedia.
For example, you might send supporters a text message saying, Help families in need put food on the table this Christmas season, or an email urging donors to Imagine the impact you can have on children impacted by childhood cancer. Targeted messages like these help donors visualize the real impact they can have on your mission.
In 2018, the budding entrepreneur was working with a Boston-based cancer research company and FlatIron Health to see how cancer patients, mutations in their cancer and health outcomes were all related. Now, ScienceIO is not the first startup to try to fix healthcare data.
The chapter begins with the story of how I used Twitter in July 07 to raise money for the Cambodian bloggers conference, how Connie Reece raised thousands of dollars to support breast cancer, Stacey Monk's Tweetsgiving , Twestival , and the entrance of large nonprofits into the Twittersphere.
When an organization's email, blog post or web page is aesthetically pleasing, it can capture and hold your target audience's attention, and ultimately lead to deeper engagement with your nonprofit. People like attractive things. An image (or a few) should always accompany a text document.
Molekule Air Pro The Molekule Air Pro comes from a brand that pays keen attention to aesthetics. High levels can irritate your breathing passages, cause headaches and may become cancer-causing over time. Higher levels of PM can lead to respiratory irritation, allergy symptoms, respiratory infections and potentially lung cancer.
Breast Cancer has impacted my family, like many others, and I grew up participating in Komen’s Race for the Cure in Portland every year with my mom. And just as quickly as people responded with outrage against Komen, the conversation changed to be about the women who would continue to need support and the services that help them.
This is not to say that the cause, whether it be access to clean water, cancer research or childhood education, does not carry a compelling moral imperative that is reason enough for the company to get involved. For example, is the focus of your work improving the life of cancer survivors or funding research for a cure?
At the same time, they represent a challenge to nonprofits trying to win the consumer and citizen attention they need, forcing them to compete in terms of how they take their brands to market. With this in mind, here are a few steps nonprofits can take to stand out among nonprofits and for-profit brands.
By Judi Sohn, Outgoing VP of Operations, Fight Colorectal Cancer Fight Colorectal Cancer: > 6 year-old Org > 6 Full-time Staff > $1.1 Put your limited resources and attention where it matters: up front. The hard work is in planning, not implementation.
Canine Cancer Alliance Wag Love Campaign. For example, Canine Cancer Alliance (CCA) raised nearly $30,000 using CauseVox to power their peer-to-peer fundraising campaign – Wag Love. Canine Cancer Alliance Website CTAs. A popular way to bring attention to your charity fundraiser is through a personal challenge.
Examples: An article about breast cancer during Breast Cancer Awareness Month; Cancer facts; historical pieces to commemorate a certain day, etc. On almost all platforms, video on social media is the best, fastest, and most engaging way to get your followers’ attention. So, post videos! Live videos have NO TIME LIMIT.
The fundraiser’s main image is one of the first things others will see when the fundraiser is shared on social media platforms, so it’s important it conveys the right message and grabs the attention of potential donors. The title “Help Us Cure Breast Cancer!” Make sure that your main image is not the nonprofit’s logo.
Rather than creating new events, look for ways to thoughtfully integrate into these existing social spaces where attention and attendance are already guaranteed. These organic gathering points—whether weekly farmers’ markets, annual festivals, or regular sporting events—represent pre-built platforms for engagement.
Here are a few examples of credibility markers to include on your page: Guidestar Seal of Transparency Charity Navigator rating Better Business Bureau accreditation Take a look at how the American Cancer Societys donation page highlights its industry awards and recognition: These awards can have a real impact on your fundraising bottom line.
Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. The point is to see how far we can spread breast cancer awareness … and make the men wonder what’s up :) ". Remember the FB meme challenge that asked women to post what color bra they were wearing that day?
Some things have not changed: Time and attention are finite. Stories need to be compelling, immersive, human, funny, or provocative to capture attention. Marcelo talked about how humor can capture attention. The importance of digital reputation management – stories last forever and can spread quickly. Content is king.
The Pablove Foundation, an organization focused on pediatric cancer research and treatment, shared a creative stop-motion video highlighting holiday gifts available in their online store for cyber Monday today. I thought it was a nice way to draw attention to online shops, which usually aren't very compelling for people to share.
Jude Children’s Research Hospital – Thanks & Giving Campaign (Ongoing) Campaign: This long-running campaign uses celebrity endorsements and patient testimonials to raise awareness and funds for childhood cancer research. Patient Focus: Highlighting the impact on children creates a strong emotional appeal and motivates giving.
Image: Kunstmuseum Den Haag] Fundamental research in the biology of branching helps cure cardiovascular diseases and cancer , design materials that can heal themselves and predict how trees will respond to a changing climate. Grey Tree by Piet Mondrian, 1911. Branching also shows up in ant foraging patterns , slime molds and cities.
Who they are: Virginia Breast Cancer Foundation (VBCF) is a statewide, Richmond-based nonprofit committed to the eradication of breast cancer through education and advocacy. What they did: Virginia Breast Cancer Foundation created a network fundraiser.
That said, don’t draw too much attention from your donation form. Let’s look at some examples: Minnesota Ovarian Cancer Alliance. Minnesota Ovarian Cancer Alliance added images to their giving plans to show visual impact of a recurring gift. Let’s look at some examples: Minds Matter of Los Angeles.
The Pablove Foundation, an organization focused on pediatric cancer research and treatment, shared a creative stop-motion video highlighting holiday gifts available in their online store for cyber Monday today. I thought it was a nice way to draw attention to online shops, which usually aren't very compelling for people to share.
The chapter begins with the story of how I used Twitter in July 07 to raise money for the Cambodian bloggers conference ( now Cambodians are tweeting ), how Connie Reece raised thousands of dollars to support breast cancer, Stacey Monk's Tweetsgiving , Twestival , and the entrance of large nonprofits into the Twittersphere.
” But the firm, which has thus far been operating in stealth, has already attracted the attention of some key names, including former GE CEO Jeff Immelt, former Uber CPO Manik Gupta and Climate Tech VC co-founder, Sophie Purdom. The trio participated in the startup’s just-announced $4.5
But, one of the things that has the biggest potential to drive more ticket sales right off the bat is having an amazing fundraising event invitation that captures your audience’s attention. Fundraising Event Invite Example: Stupid Cancer’s TOAST Gala.
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