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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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How to Transition Your GivingTuesday Campaign into a Year-End Fundraising Push

CauseVox

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused. To keep their attention, you’ll need to meet them across multiple channels. Here’s how to do it.

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5 Ways to Use Your Digital Impact Report as a Marketing Tool

sgEngage

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

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Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Nonprofit Tech for Good

That said, here are five common mistakes that nonprofits are making in their online fundraising campaigns: 1) No social networking icons/pitches on the “Thank You” landing page. Some donations lasted 3-4 pages and required that I create a username and password or choose to give between multiple campaigns or opt-ins.

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Timing Year-End Fundraising in an Election Year: A Survival Guide

Bloomerang

According to fundraising copywriter and author Jeff Brooks, “ Donors to political campaigns and donors to charity are mostly different people.” Cancelling your campaign is guaranteed zero income and fundraising revenue you can never get back. There’s no correlation whatsoever around elections hurting fundraising. There’s one caveat.

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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