Remove Attention Remove Build Remove Demographics Remove Mind
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Expectations for high-touch service and personal attention are rising steadily. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. The Association 4.0

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Building Blocks of Effective Creative: Relevance

M+R

Good creative is essential because it’s how we seize attention in incredibly busy spaces. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. The question here is: what is already top of mind for our audience?

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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

Build the Human Skills AI and EI might seem to be an odd couple for any number of reasons. In this moment, the intersection of logic and emotion deserves our focused attention. The intersection of logic and emotion deserves our focused attention. Changing member demographics adds to the complexity.”

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Lead From the Human Side of Technology

.orgSource

Although leadership courses may be part of more recent IT management degrees, relationship building is a skill that requires commitment and practice. Daniel Goleman’s 1995 book “Emotional Intelligence: Why It Can Matter More Than IQ” brought EI to popular attention. Pay attention— This is an easy first step.

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EI Helps Teams Use Technology to Fly

.orgSource

Daniel Goleman’s 1995 book “Emotional Intelligence: Why It Can Matter More Than IQ” brought EI to popular attention. Building these skills helps teams to be comfortable in environments that are characterized by change. Investigate training options and keep the various learning styles of your team in mind.

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Disruption Sunny Side Up 

.orgSource

Punks and Pinstripes is an executive network for two demographics. But it would have been inspiring to belong to a group of like-minded innovators. I asked Greg what strategies he recommends for a market where there is so much competition for people’s time and attention. Here’s how Greg describes the group.

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Level Up Your Marketing with Analytics

Association Analytics

With membership marketing, the key is to build loyalty. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Use demographics and behavior to help customize your marketing messages.

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