Attention Book Headline Storytelling 
Greater Giving
MARCH 25, 2024
You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)
Eric Jacobsen Blog
DECEMBER 4, 2019
According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his new book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out?
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Eric Jacobsen Blog
MAY 12, 2021
According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out?
Eric Jacobsen Blog
JULY 20, 2020
According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out?
Eric Jacobsen Blog
MARCH 5, 2020
According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out?
Eric Jacobsen Blog
SEPTEMBER 18, 2017
According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his new book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out?
Eric Jacobsen Blog
JUNE 8, 2017
According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his new book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? Look at individuals.
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