Attention Benchmark Gift Offline 
Nonprofit Tech for Good
APRIL 15, 2020
per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46
NetWits
NOVEMBER 29, 2011
Said another way – what works offline also works online. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount.
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Connection Cafe
NOVEMBER 18, 2015
The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. And it may make sense for that second gift to be part of a sustaining giving program.
Care2
SEPTEMBER 2, 2011
If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources. coordinated, thoughtful multichannel marketing is still pretty rare.
CauseVox
JUNE 9, 2021
According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Donors love to know that their money was leveraged, and with matching gifts, they’re essentially giving two gifts for the price of one. Virtual Gala Fundraiser.
NTEN
MARCH 19, 2009
I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.
Qgiv
SEPTEMBER 24, 2024
According to the 2024 Digital Fundraising Benchmark Report , new donors acquired online gave 19.4% more in their first year and were 48% more valuable than offline donors. These donation pages allow your organization to solicit gifts on online channels. Donors should be able to easily opt in to recurring gifts.
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