Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests. Our supply of pantry items will last only 30 days.”)
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