Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

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Websites Design History Online 234

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Multi-channel strategies were crucial for broad outreach, frequency and engagement. Online Donations – St. It’s worth its weight in gold.

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Campaign Google Giving Nonprofit 195

Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. Create videos on your expert content and upload these to your YouTube channel. 5) SEO can help you get local attention. One way to grow your online presence and your nonprofit’s reputation is through thought leadership.

St. Louis 240

St. Louis Headline Search Google 240

TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Whether it is to raise awareness, drive donation, or spur signups to an upcoming program, your newsletter is likely attempting to accomplish one of these things. Bland subject lines. Multiple goals. Stock images.

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Newsletter email Meme Images 246

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Advocacy Generation Strategy Awareness 199

EveryAction

MARCH 29, 2023

How to acquire advocacy audiences We’re going to break things down even further by looking specifically at messaging , channels , and CTAs to consider for acquiring advocacy audiences. Ultimately, your acquisition-focused messaging should be a throughline across these various tactics and channels.

Advocacy 177

Advocacy Audience Channel Mind 177

EveryAction

MAY 30, 2023

In short: there are plenty of reasons supporters may want to get involved in your virtual lobby day—make sure they’re aware of it. Here’s how to strategically use your organization’s channels before, during, and after the event to market and maximize your virtual lobby day to move your mission forward.

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Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

DECEMBER 20, 2010

Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Right now for us, the tools that are mentioned above are being used to raise ‘professional capital’ and build brand awareness.

Social Media 189

Social Media Foundation Examples Media 189

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Mail Channel Strategy Fundraising 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2014

Nonprofit CEOs , World Leaders, and others see social as an important engagement channel. . — Caleb Tiller (@CMTiller) January 14, 2014. Use of social media to discuss the world’s most pressing problems has move from under the table, onto the wall, and now with yesterday’s online event engaged many new voices.

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Policy Goal Twitter Develop 109

TechImpact

JANUARY 26, 2015

Nonprofits of all kinds are using it to disseminate information about their cause and help marginalized groups that need more awareness get the attention of the masses. LGBT organizations, for example, are using channels like Facebook, Twitter […].

Social Media 100

Social Media Social Media Organization 100

Whole Whale

SEPTEMBER 12, 2024

Many nonprofits, (especially health-related ones) have an awareness day, week, or month. This is a key time to generate activity on your site and across social channels. The goal is to increase awareness (duh) and to get more people to take action. Below are the 5 key steps to planning a standout awareness campaign.

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Awareness Campaign Language Audience 52

Elevation

DECEMBER 22, 2021

To create brand awareness, attract loyal supporters, win over donors, and onboard new volunteers, nonprofit organizations invest in advertising. While the norm is to develop multiple campaigns each year, nonprofits rarely invest the same energy in choosing which channels they use to distribute that same content.

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Search Work Social Nonprofit 85

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Mail 59

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months.

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Communication Campaign Channel Measure 98

Byte Technology

FEBRUARY 26, 2016

Today, however, Internet behemoth Google is instituting a new policy that will ensure everything on the web is traveling over a secure channel, and they’re starting with the most of obvious of places: those four little letters (http) that appear at the beginning of every URL.

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Site Google Green Awareness 100

Twenti - Digital Marketing For Nonprofits

MAY 15, 2020

10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . This post will provide you with the key tips on what you need to do to have an effective Youtube channel that suits your nonprofit. Have a channel trailer.

YouTube 52

YouTube Channel Tips Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2020

Hyper self-awareness occurs when we are forced to view our own faces while we are interacting with others. Because we are not in full view of each other compared to face-to-face meetings, it is harder to pay attention because we are tempted to multi-task (reply to emails, etc) ( Theory of Zoom Fatigue ).

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Virtual Tips Nonprofit Interaction 180

Nonprofit Tech for Good

JANUARY 3, 2012

For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Pay attention to Internet TV trend and consider launching your own TV station. Here are 10 nonprofits currently using text alerts with links to their subscription pages.

Social Media 234

Social Media Media Management Social 234

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Social channels are also used to continue to cultivate and engage with the donor to retain them. If you are new to crowdfunding, this might be just be a great opportunity for learning what works. If you are on your 3 or 4 th campaign, you might be looking to increase awareness, engagement, or donations from a particular donor segment.

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Fund Campaign Practice Giving 132

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

Note From Beth: I’m a huge fan of Giving Days because they raise the awareness, engagement, and donations to nonprofits and being generous. Last week, we watched as a national day of giving and awareness campaign for “Giving Tuesday” unfold and spur spikes in donations.

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Minnesota Giving Social Media Offline 106

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. UK-based breast cancer awareness charities, have consistently used innovative marketing techniques to educate and empower people about the importance of early breast cancer detection.

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Examples Campaign Marketing Cancer 106

sgEngage

APRIL 20, 2021

Once you’ve built out a convenient program, you’ll need to promote it across various outreach outlets to spread awareness. A marketer going digital should discover the digital channels (ex: social media, email, digital advertisements) that appeal most to their desired audience and use a combination of those channels to reach that audience.”.

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Digital Strategy Giving Gift 118

Bloomerang

DECEMBER 2, 2022

As with many things in life, there is no one right way to capture folks’ attention. When you don’t have close constituents, and don’t know much about them, you need to begin by building awareness. It also channels fear of missing out (FOMO). You want both these things, because people today have limited attention spans. .

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America Charity Mail Channel 99

Neon CRM

JUNE 23, 2023

GivingTuesday Inspires People to Be More Giving 84% of those aware of GivingTuesday report that the movement inspired them to give more. Takeaway : Brand awareness of GivingTuesday is growing, and so is participation. GivingTuesday Gets Social Media Attention In 2022, GivingTuesday trended #1 on Twitter. Join the conversation!

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Statistics Fundraising United States Global 98

Neon CRM

MAY 31, 2023

Many donors or would-be supporters may not be aware that their favorite environmental nonprofits are undersupported, so this could be a helpful statistic to share when appropriate. A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

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Statistics Fundraising Metrics Mail 97

Association TV

JULY 29, 2022

From instilling employees with a sense of purpose and motivation to drive performance outcomes, productivity and ultimately, revenue, to just having a pleasant day-to-day experience, corporate culture is so critically important and this is a relatively easy and inexpensive channel to make minor tweaks for huge results.

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Place Associations History Work 287

Get Fully Funded

SEPTEMBER 6, 2022

Examples: An article about breast cancer during Breast Cancer Awareness Month; Cancer facts; historical pieces to commemorate a certain day, etc. On almost all platforms, video on social media is the best, fastest, and most engaging way to get your followers’ attention. And Facebook Live videos will get a lot of attention for you.

Social Media 124

Social Media Structure Media Social 124

Greater Giving

FEBRUARY 25, 2021

Because time is limited, you should begin with an attention-grabbing image and/or statement, then start right in and tell the story that you want to be known through a narrative arc that will take your donors on a journey. The Awareness Video. An awareness video can be a powerful tool for nonprofits for many reasons.

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Video Nonprofit Images Awareness 87

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) These channels have shifted power from the nonprofit to the donor. Note from Beth: December is a time when start to reflect on the past year and future online trends for fundraising. 3: Donors Hold Power.

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Share Fundraising San Francisco Storytelling 129

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Mail Integration Digital Strategy 75

Care2

DECEMBER 19, 2011

So how does one effectively raise awareness among a western public of the injustices faced by this voiceless group? In addition to getting the attention of the Finnish public, we were also requested to encourage people to send email appeals to the Government, urging them to prioritize Dalit rights in Finnish-Nepali development cooperation.

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Voice Nepal Facebook Campaign 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives.

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Facebook Network Metrics Nonprofit 102

CauseVox

FEBRUARY 5, 2024

Additionally, giving days can also be orchestrated by community foundations and other host organizations to raise awareness and funds for several nonprofits at once. Raise Awareness: Benefit from the increased visibility. Amplify your organization’s story and impact, drawing attention to the critical work you do.

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Work Giving Hosting Nonprofit 84

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Feeding America’s strategic plan has a broad goal to mobilize the public in three outcomes areas: donations, public policy advocates and brand awareness and foster engagement. As Dan Michel notes, “ Our social media strategy focuses on brand awareness and engagement and is part of an integrated communications strategy. .&#

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Feeds Social Media Measure Summary 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. Some things have not changed: Time and attention are finite. I showed examples of how charity:water shares the story across different platforms and how it supports their fundraising. Stories need to be compelling, immersive, human, funny, or provocative to capture attention.

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Donor Learning Online Fundraising 89

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Think about all the emails, social messages, and ads competing for your attention online. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111