Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

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Get Fully Funded

SEPTEMBER 6, 2022

Creating a nonprofit social media plan sounds like such a daunting task, doesn’t it? What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. It just takes knowing your audience. Lighting and SOUND matter. The key is to work smarter, not harder.

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Greater Giving

MARCH 25, 2021

While these assumptions usually aren’t accurate, they allow someone whose time is extremely valuable—such the president of a company or a wealthy philanthropist—to make quick decisions about what deserves their limited time and attention. Making a killer first impression is key to getting that limited attention.

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Whole Whale

SEPTEMBER 12, 2024

When you get that surround sound effect, you can’t help but want to learn more. This is the exact time when you want to surround your target audience with your name and mission, get them involved, and give their friends FOMO (which gets those people involved too). Use every angle Surround your audience.

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

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M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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Forum One

JUNE 26, 2024

Psycholinguistics is a technical-sounding word but not a new practice. From Noom to the New York Times to Raytheon, marketers are applying lessons from psycholinguistics to capture audience interest and build brands, in the same marketplace for attention that mission-driven organizations compete in. What is psycholinguistics?

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Qgiv

AUGUST 13, 2024

To stand out in the fundraising world, you need to find engaging gala entertainment ideas to captivate your audience and motivate them to continue their relationship with your nonprofit. A gala event provides your organization a way to showcase the work you do to different audiences and can even attract media attention.

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Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. If you write to your audience, using phrases like as you all know and I hope everyone understands , it makes the reader feel like one among many. Stop trying to sound smart when you write fundraising emails.

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.orgSource

DECEMBER 12, 2022

You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. Chaos in daily operations is diverting attention from strengthening important programs. How do you know that your organizational structure might need retooling? Remote work is challenging teams.

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Get Fully Funded

OCTOBER 2, 2024

For nonprofits with marketing budgets that can’t rival those of commercial brands, it’s more crucial than ever to optimize your time and energy by generating content that works with these algorithms and grabs attention. The more detailed your testimonial, the more relatable you are to the audience.

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TechImpact

JANUARY 16, 2014

With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. Today’s youth potentially have the shortest attention spans in the history of the world. The audience is there, it is up to you to take advantage of their presence.

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Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. The Sound of Science: A Tinnitus Biobank Read on to find out more about these innovative examples of nonprofit marketing campaigns.

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Neon CRM

JUNE 27, 2023

Social media platforms offer a large audience and a way to connect with current and potential supporters online. Developing a nonprofit social media strategy helps ensure your posts are well received by your intended audience. Define Your Target Audience Ideally, you want everyone to donate to your cause.

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Qgiv

JULY 27, 2021

You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week. It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. Or even the next six months if the year sounds overwhelming!

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Greater Giving

JULY 23, 2021

The livestream is the only point of contact between guests and the cause , so it must look good, sound good, and maintain excitement and tension throughout to keep people from walking away. Our client, Youth Music Project , put on a virtual event that kept their audience in mind and really resonated with them. “To

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TechImpact

JULY 11, 2014

Have you become too comfortable in the way you’re communicating with your online audience? Changing the way you communicate online sounds like a daunting task, but it can be very simple. You don’t get a lot of time to garner the attention of an online viewer, so you have to make it count.

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DipJar

JANUARY 21, 2021

The first step to improve your donor relations is to separate your donors into three audiences: New Donors : Donors who have made less than two donations to your organization. Now that you’ve identified these three audiences, it’s time to talk about how to best communicate with each group. New Donors.

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Gyrus

JANUARY 22, 2024

Understanding Your Audience As you embark on the process of creating e-learning content, it’s imperative to understand your audience’s needs. The answer lies in audience analysis. Ensure that the chosen topics resonate well with the audience’s needs.

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Gyrus

JANUARY 22, 2024

Understanding Your Audience As you embark on the process of creating e-learning content, it’s imperative to understand your audience’s needs. The answer lies in audience analysis. Ensure that the chosen topics resonate well with the audience’s needs.

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Gyrus

JANUARY 22, 2024

Understanding Your Audience As you embark on the process of creating e-learning content, it’s imperative to understand your audience’s needs. The answer lies in audience analysis. Ensure that the chosen topics resonate well with the audience’s needs.

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The Modern Nonprofit

SEPTEMBER 5, 2023

It’s easy, widely accessible, and taps into an immense audience. A Personalized Approach : Your own system permits you to develop and maintain your unique branding and voice, building genuine connections with your audience. ” – That’s where Flipcause steps in!

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The Modern Nonprofit

JULY 30, 2024

By crafting narratives that resonate with your audience’s values and emotions, you can forge deeper connections and inspire them to support your cause. Instagram Reels, in particular, offer a dynamic and engaging way to share short, captivating videos that can capture attention and leave a lasting impression.

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M+R

FEBRUARY 8, 2022

Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. All of the questions we asked about the audience to develop relevant creative apply here as well. Authentic creative will look and sound natural and organic, not forced and artificial. Right Audience.

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Achieve

JANUARY 18, 2023

With a bigger audience, you can effectively raise more money, raise awareness for your cause, and create a united push toward reaching your goals. Use this opportunity to tap into a new audience of potential supporters and to rally support around your mission, boosting donations in the process. . Social media. social media.

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Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We I don’t like the way I sound or look on camera.” Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work.

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sgEngage

APRIL 20, 2021

Marketing your program online allows you to reach a much wider audience than traditional outlets, especially when used strategically. To capture as many prospects’ attention as possible, build out your multichannel marketing strategy for your recurring gift program platforms such as: Social media.

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Kindful

JULY 22, 2021

The target audience. Provide as much info as you can about the target audience. The more your fundraising writer understands them, the better they can communicate specifically to that audience. The more your fundraising writer understands them, the better they can communicate specifically to that audience.

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TechImpact

OCTOBER 30, 2014

Now, this might sound a little strange, but it’s true. If you’re not updating it often, you’re missing out on a huge opportunity to engage audiences, tell compelling stories, and get the oxytocin levels of potential donors, volunteers, employees and other constituents to spike, and inspire action. Your brain loves a good story.

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Candid

JULY 6, 2021

While generic messages that are not tailored to your audience may not do much to help build relationships, they don’t hurt like poorly automated ones can. . These customization decisions should be made based on what you know resonates with your audience based on concrete data. . For instance, you might decide to: .

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? That tip sounds kind of goofy, doesn’t it? But how do you talk with people when you’re a nonprofit with a diverse audience? What Is a Donor Engagement Strategy? Host an “Ask Me Anything” session.

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M+R

MARCH 16, 2021

“Good” direct response creative—that is, creative that helps you accomplish your list growth, revenue, advocacy, or other goals—will depend on the moment, the cause, the audience, and a dozen more variables. In order to seize attention and motivate action, creative will express five elements: Need . And not what you came here for. .

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Nonprofits Source

MAY 6, 2024

All kinds of data trends and use cases sound amazing on paper, but if they’re not directly helping to drive your mission forward, it can be difficult for resource-strapped nonprofits to prioritize them. However, you can scale this approach for broader audiences through segmentation, too.

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Greater Giving

FEBRUARY 25, 2021

You want your audience to feel your message, as much as hear your message. Because time is limited, you should begin with an attention-grabbing image and/or statement, then start right in and tell the story that you want to be known through a narrative arc that will take your donors on a journey. Think about your target audience.

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Connection Cafe

OCTOBER 21, 2020

Writing effectively for the web isn’t always as easy as it sounds (see our comments on the human attention span below). Let’s make one thing clear: Your readers have limited attention spans. You have mere seconds to capture the interest of your audiences. Our attention spans are shorter than a goldfish!

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M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience? Finding your audience part 1: file analysis.

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Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. The trend is in understanding that efficient business operations and “telling our story” are connected, and the core of what connects them is audience data.

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