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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. 2) Identify your target audience.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment). Key Event Metric examples to help you track your own ROI. What was your profit margin? .

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. of their total audience. The numbers don’t lie!

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Shining the Spotlight on The Role of Event Media Relations

Greater Giving

This special team acts as a bridge between the event committee and the media, ensuring that your event gains the attention it deserves. They also create compelling narratives to capture media and audience interest. In today’s digital age, having a strong media presence can significantly influence the success of an event.

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5 Pros and Cons of Virtual Nonprofit Fundraising Events

Achieve

Virtual nonprofit events have fewer overhead costs and can save your organization a lot of money in the long run, boosting your overall ROI. With a bigger audience, you can effectively raise more money, raise awareness for your cause, and create a united push toward reaching your goals. According to. to store and manage donor data.

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