The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . As voice recognition features become more and more commonplace, this method of searching behavior becomes more relevant and deserving of attention. It’s actually a win-win! .

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Language Search Content Google 246

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Guide Nonprofit 341

Nonprofit Tech for Good

NOVEMBER 22, 2021

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

Facebook 267

Facebook Online Effective Los Angeles 267

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions. Virtual and Hybrid Concerts.

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Fundraising Strategy Create Nonprofit 280

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. Consider all the ways that museums engage online.

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Museum Culture Audience Digital 93

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. 25 Ways to Spotlight Your Donation Form. Autumn 2022.

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Fundraising Strategy Nonprofit Social Media 269

Nonprofit Tech for Good

JULY 4, 2021

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. It’s important to find creative ways to capture their attention mid-scroll.

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Ideas Fundraising Online Nonprofit 350

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’re frustrated and tired. Something needs to change, but you don’t know where to start.

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Audience Video Storytelling Technique 82

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Story Sierra Leone Digital 252

.orgSource

DECEMBER 26, 2023

In this moment, the intersection of logic and emotion deserves our focused attention. The intersection of logic and emotion deserves our focused attention. But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people.

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Associations Skills Culture Leadership 221

Nonprofits Source

NOVEMBER 4, 2024

During election years, everyone’s minds are on politics. It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

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Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Success Factors: Celebrity Advocacy: Leveraging celebrity power attracts attention and builds trust with potential donors. Your audience can’t give if they don’t first see your ask.

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Campaign Giving Nonprofit Google 236

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Keep that in mind when you make your selection.

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Application Marketing Nonprofit Tools 273

CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. As you plan your end-of-year giving campaigns, segment your donors, paying special attention to lapsed and first-time donors. This not only keeps your campaign top of mind but also fosters a sense of community.

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Campaign Giving Strategy Donor 100

Bloomerang

SEPTEMBER 8, 2021

In fact, telling too many heavy stories too often has the potential to alienate or fatigue the audience you’re hoping to inspire. . The transformation adds hope to the narrative and can help the audience become more open to hearing about the subject. Ask yourself: How can we change minds through statistics and storytelling ? .

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Story Tips Nonprofit Homeless 137

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. When creating your pages, keep search engine optimization (SEO) best practices in mind. That makes it incredibly easy to connect with your target audience.

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Online Build Nonprofit Social Media 52

Greater Giving

DECEMBER 26, 2024

Greater Givings webinars in 2024 brought together some of the best minds in the nonprofit space to share actionable advice for planning unforgettable events. Live Video Power: Capture your audiences attention during the event to drive higher bids. If you missed them, dont worryweve got you covered.

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Fundraising Giving Social Media ROI 52

Nonprofit Tech for Good

AUGUST 30, 2018

With this in mind, try and show that other people are supporting and/or donating to your cause. This simple word change has huge implications on gaining the attention and support of audiences. This shows exactly how powerful a tool “keeping up with the Joneses” can be. Play to Emotions With Identifiable Victim Effect.

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Money NPO Online Raise 216

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Pay attention to the voice of your customers and believe what they are telling you. You don’t need to have the mind-reading skills of Counsellor Troi on your team.

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Digital Life Data Skills 221

CauseVox

DECEMBER 9, 2024

As the end of the year approaches, the pressure is on to convince potential donors that your nonprofit deserves their attention. You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. you can incorporate this into your subject line to really get their attention.

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email Fundraising Spam Donor 67

Get Fully Funded

FEBRUARY 27, 2025

Unlike other forms of fundraising (most notably broad annual fundraising , which naturally gets more attention at year-end), building a consistent promotion strategy for planned gifts may pose a bigger challenge. Build your promotion calendar around these times, and youll be sure to catch more attention and inspire action.

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Gift Time Awareness Donor 52

Nonprofit Tech for Good

MARCH 25, 2022

Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. The audience is generally made up of a host, various TED Talk-style talks from various speakers, and maybe a Q&A session at the end of each presentation. 7) Shopping.

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Virtual Ideas Fundraising Nonprofit 340

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience.

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Fundraising Online Practice Nonprofit 241

Candid

AUGUST 21, 2024

Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. In any case, today’s audiences prefer shorter, bite-sized social media content, and Candid’s experimenting with ways to provide it. Facebook reports that their users spend, on average, 1.7

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Social Media Media Impact Social 97

Bloomerang

OCTOBER 20, 2023

Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. Here are some factors to consider: Audience : Consider your audience’s preferences and expectations. Leave a comment below.

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email Audience Culture Test 115

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Understanding the Audience: Who will use the data and for what purpose? ” It’s helpful to break these high-level goals down into measurable components.

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Associations Track Report Metrics 169

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Pay attention to how your messages are received to identify the best balance of outreach content for your organization. There are more than 1.8 What are the benefits of nonprofit marketing?

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Marketing Guide Nonprofit Social Media 52

M+R

JANUARY 24, 2022

Good creative is essential because it’s how we seize attention in incredibly busy spaces. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Other times, relevance is not about the ways an audience is directly impacted. Source: Girls Inc. Timeliness.

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Effective Build Rhode Island Demographics 98

Bloomerang

JULY 20, 2021

Making sure you pick a fundraising event theme that sparks their interest and holds their attention is important. Step 2: Consider your audience. In order to start to pin down who your target audience is and what may appeal to them, ask yourself these questions: Will guests be bringing coworkers, partners, or families?

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Fundraising Indianapolis Audience Storytelling 119

.orgSource

APRIL 8, 2024

But it would have been inspiring to belong to a group of like-minded innovators. I asked Greg what strategies he recommends for a market where there is so much competition for people’s time and attention. What hell looks like for your audience. The typical response was to ignore us.

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Associations Alternative Conversation Group 251

Allegiance Group

MARCH 17, 2025

Add in news sites, cat videos, promo emails, memes, and podcasts, and you quickly understand why organizations struggle to attract attention. Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services. Thats a big jump.

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Story Data Chart Nonprofit 52

.orgSource

JANUARY 2, 2024

They have identified new audiences while remaining true to their core values. Daniel Goleman’s 1995 book “Emotional Intelligence: Why It Can Matter More Than IQ” brought EI to popular attention. Investigate training options and keep the various learning styles of your team in mind.

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Team Technology Help Skills 221

TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. How can brands achieve that top-of-mind status? The first slide should grab attention — it can be a question.

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Content Romania Marketing Social Media 103

Association Analytics

MARCH 1, 2022

Quick wins will give you tangible results to keep data top of mind throughout your organization. Keep your communication style simple to capture the attention of your audience. For example, infographics and other concise visualizations work better than reports for most audiences. And don’t go at it alone.

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Analytics Chapter Associations Data 169

Bloomerang

DECEMBER 2, 2022

As with many things in life, there is no one right way to capture folks’ attention. So, think carefully about your audience. It can be challenging when you don’t really know your audiences well, so you might consider a survey before crafting your messaging. Nor is there one right way to get them to act.

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Charity Mail Fundraising America 119

Fast Company Tech

MARCH 18, 2025

Its easy to say that the name of the advertising game has always been attention. There is almost nothing better at attracting our attention and, importantly, keeping it. Thats whats really earning our attention. Because we care. We talk to our friends and family about it. We engage in online and IRL communities about it.

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Culture Companies Marketing Celebrate 99

Get Fully Funded

SEPTEMBER 6, 2022

What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. It just takes knowing your audience. Mix Up the Content Now that you’ve figured out what your audience wants, it’s time to plan your content. After all, we’re talking about SOCIAL media here.

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Social Media Structure Media Social 124