Nonprofit Tech for Good

SEPTEMBER 5, 2023

Among the innovative tools that have garnered attention is ChatGPT. This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Monitor metrics such as engagement rates, content reach, and donor response.

Digital 303

Digital Strategy Guide Create 303

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. When you know what the right question is, you’ll know what metric to track in order to answer that question.

Metrics 102

Metrics Measure Analytics Phase 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” This number will be displayed *publicly* below your total likes (fans)!!

Metrics 131

Metrics Facebook People Change 131

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Innovation What to track?

Track 169

Track Associations Report Metrics 169

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

Metrics 98

Metrics Ratio ROI Sponsor 98

Nonprofit Tech for Good

DECEMBER 28, 2010

We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc). I also got them involved by getting our CEO on Facebook and our COO on Twitter, so they “get it”.

United States 230

United States Social Media Interview Media 230

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 341

Google Grant Guide Nonprofit 341

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Social 96

Classy

AUGUST 13, 2021

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. . Two relatively recent social metrics worth monitoring are saves and shares. The same is true for your audience.

Metrics 81

Metrics Social Media Track Media 81

NetWits

NOVEMBER 11, 2010

It’s what get’s their attention. Pay attention to this trend and start reviewing your email content with an eye for length. Be a stickler about keeping your message short, clear and valuable to your audience. Third , get into the habit of reviewing the metrics. I was actually quite surprised by what I saw. Weak Subject.

email 212

email Profit Registration Review 212

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Our partnerships and current communication streams aren’t ones that would easily get the attention of or shared by that group of middle and high school students.

ROI 135

ROI Case Study Metrics Student 135

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Essential functions: Figure out what the tool can do for you, with special attention to the features that get unlocked at each paid tier. How do they reach their audiences?

Application 272

Application Marketing Nonprofit Evaluation 272

CauseVox

MAY 29, 2024

There’s a few more things you can do to ensure your matching grant gets the attention of your donors. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters. Now you can sit back and watch the funds pour in.

Audience 73

Audience Gift Gambia Practice 73

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email. The reason?

Spam 147

Spam email Studies Nonprofit 147

sgEngage

NOVEMBER 5, 2024

To get the attention of your donors and increase their engagement, you can make your impact report come to life. To do that, it needs to live where your audience lives: online. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 105

Digital Report Practice Impact 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. To know that your email works you have to be sending email regularly – and developing clear metrics for what success looks like.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Our attention campaigns are primarily amplified not by our organization alone, or by a dedicated base of supporters we’ve built over many years, but rather by the network of ocean communicators that we regularly contact through the Tide Report, our social media channels, and our blog. We make tweetable summaries for wonky reports.

Campaign 125

Campaign Conservancy Measure Method 125

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 122

Giving Metrics Retention Demographics 122

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Build Tips 64

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Data 127

Data Report Donor Metrics 127

Amy Sample Ward

SEPTEMBER 20, 2010

Some things I recommend watching for: Don’t only pay attention to what people are doing on your site, but watch where traffic is coming from! While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Facebook Insights. These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2013

Infographics can be used in different and creative ways and some obvious ones such as marketing messaging , educating about a social issue , to celebrate a successful campaign , to report to stakeholders on key performance metrics , an annual report, and even a marriage proposal ! Need some more ideas?

Design 133

Design Colorado Chart Storytelling 133

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2013

It simply fails to recognize that their audience – time-poor, overloaded and busy corporate partners – respond far better to a solution to an existing problem than the addition of a new one.

Profit 123

Profit Howto Cancer Childhood 123

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. If the audience is local, it is important to framing content and issues for local geographic area. Also, it allows you to test your own pre-conceived notions about what think YOUR audience wants.

Facebook 114

Facebook Change Profile Impact 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Next, you need to know the right metrics to use, and employ the proper tools to collect the data.

Measure 95

Measure Tips Metrics Bookmarking 95

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 342

Twitter Practice Social Media Nonprofit 342

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 119

Nonprofit Audience Library Research 119

Bloomerang

MARCH 4, 2024

The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial. Additionally, testimonials can help build trust and credibility with your audience, as they provide real-world examples of the positive impact your organization is making.

Report 101

Report Tools Storytelling Fundraising 101

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. What happens next?

YouTube 122

YouTube Tips Script Social Media 122

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. An attention-grabbing image can encourage a user to pause their scrolling and engage more deeply with your nonprofit’s content. After all, with 4.9

Social Media 52

Social Media Metrics North Carolina Media 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 98

Communication Campaign Channel Measure 98

sgEngage

JUNE 21, 2024

Whether it’s GivingTuesday or the final day of a major fundraising campaign, texts are one of the best ways to spread the word about urgent calls for donations and attract attention to your time-sensitive campaign. These texts should serve as a good starting point and be easy to tailor to specific audiences and needs.

Marketing 94

Marketing Strategy Channel Rate 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Back in June, I wrote a post about the “ Valid Metrics Grid &# developed by measurement professionals to launch the debate about standardization of social media metrics. The above grid is a very much simplified version. The rows are your audience. There are two types of audiences.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.

Facebook 102

Facebook Network Metrics Nonprofit 102

Media Cause

MAY 20, 2021

As we try to reach new audiences and engage with our audiences online, designing websites to be accessibility friendly to color blindness needs to be thought through with the same planning and care that we put into navigation and site structure. . Color considerations go beyond presentations in the marketing world.

Accessibility 98

Accessibility Web Green Chart 98

Bloomerang

JUNE 1, 2022

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story. Round up metrics such as your: Fundraising total. Define the problem.

Guide 115

Guide Giving Nonprofit Mail 115