Nonprofit Tech for Good

JANUARY 3, 2021

Place CTAs strategically to engage your audience and fulfill each page’s goal. In contrast, fast load times lead to better online experiences and build audience trust. There’s another reason to pay attention to your website loading speed. If your site is loading slowly, start by looking at the website content.

Websites 350

Websites Plugin Search Nonprofit 350

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

Slides 312

Slides Professional Tips Rhode Island 312

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? If so, we must be disciplined about WHY we are generating all this content and going through the gyrations of pushing it out to constituents.

Israel 345

Israel North America Strategy New Jersey 345

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. Source: Go-Gulf.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

Websites 307

Websites Analytics Project Proposal 307

The MatrixFiles

MAY 21, 2021

When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets.

Language 246

Language Google Search Content 246

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

Websites 291

Websites Work Test email 291

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 331

Technique Websites Design Brain 331

TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Multiple audiences. Newsless newsletter content. Stock images.

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Newsletter email Meme Images 246

Association TV

NOVEMBER 16, 2021

It works, because there’s nothing else drawing your attention. A bad user experience discourages people from exploring your content and, with the attention span of the average user these days, may cause them to abandon your site altogether. Your audience will appreciate you keeping it short and sweet.

Associations 295

Associations Search Platform Contact 295

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. not clicking, opening, or otherwise engaging with your content) for a year or more, it’s time to remove them.

email 293

email NPO gMail Spam 293

Nonprofit Tech for Good

NOVEMBER 3, 2023

You need to capture their attention to even have a chance at getting your email opened. It’s in the form of tags, lists, audience segmentation, etc. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. Every day there are more than 347,000,000,000 emails sent.

Personal 327

Personal email Strategy Nonprofit 327

TechImpact

OCTOBER 6, 2014

Impressions: Your nonprofit is creating great content on its blog, and running exciting contests on its social media feeds. Your next mission is getting that engaging and well researched content in front of as many people as possible. Clicks: You think your content is engaging, interesting, and relevant.

Social Media 246

Social Media Analytics Track Media 246

Nonprofit Tech for Good

DECEMBER 20, 2018

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands. You really only have a few seconds to grab attention. Get their attention with a “hook” (i.e.

Social Media 254

Social Media Video Marketing Practice 254

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 332

Google Grant Guide Nonprofit 332

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. between 2022 and 2023.

Audience 111

Audience Effective Tips Newsletter 111

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors.

Communication 309

Communication Donation Tech Tools 309

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 128

Content Marketing Strategy Fundraising 128

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Only a fraction of those ads makes it past our “attention wall” and are something we remember as consumers.

Lesson 299

Lesson Marketing Amazon Mobile 299

Nonprofit Tech for Good

JANUARY 10, 2021

One that will grab their attention, pull at their heartstrings and motivate them to give. But how do you craft compelling content and messaging that gets seen, creates a connection, motivates giving and inspires them to attend your next virtual fundraising event? Promoting Your Virtual Fundraising Event.

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Virtual Resource eBook Fundraising 328

Candid

APRIL 13, 2023

The reason storytelling is so effective at capturing people’s attention is simple. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? Bring your story to life using different types of video content (e.g., It’s human.

Storytelling 105

Storytelling Audience Tips Captivate 105

Bloomerang

AUGUST 6, 2024

And if you’re not using an AI Content Assistant , like the one now in Bloomerang, get ready to change your life by getting back hours in your day. Personalize email content to boost engagement Personalization makes your audience feel valued. Craft clear and concise content that will resonate Emails should be clear and concise.

Content 98

Content email Campaign Strategy 98

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Sierra Leone Story Digital 252

TechImpact

OCTOBER 30, 2014

If you’re not updating it often, you’re missing out on a huge opportunity to engage audiences, tell compelling stories, and get the oxytocin levels of potential donors, volunteers, employees and other constituents to spike, and inspire action. If so, how often is it updated? Are you writing daily posts? How about even monthly? The formula.

Brain 245

Brain Storytelling Story Nonprofit 245

Bloomerang

NOVEMBER 16, 2021

If that’s how you’re approaching the content you’re sharing on social media or in your newsletters, this blog post is for you. . Keep reading for three content creation tips to use when you’re short on time, as well as a few examples I’ve brainstormed just for you. . Tip 1: Batch your content. . Create a content calendar.

Content 107

Content Tips Time Calendar 107

Bloomerang

MAY 30, 2023

While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. What content would you be interested in subscribing to? The Power of Digital Content: Scale Serving rather than soliciting an audience is the better way to grow a sustainable donor base.

Content 98

Content Donor eBook Relationship 98

.orgSource

MAY 14, 2024

There’s always a magnet for attention in the room–that individual surrounded by a group of eager listeners. The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The HEART framework turns attention back to community building. AI is a superpower.

Leadership 221

Leadership Technology Associations Culture 221

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 334

Twitter Practice Social Media Nonprofit 334

Nonprofit Tech for Good

JULY 4, 2021

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. Diverse social media content will speak to a diverse donor base.

Ideas 343

Ideas Online Fundraising Social Media 343

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Success Factors: Public Engagement: The challenge was simple, fun, and encouraged user-generated content, leading to massive social media engagement and celebrity participation.

Campaign 226

Campaign Google Giving Nonprofit 226

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, here are six incredible tips from public speaking coach, Eileen Smith of Spokesmith , that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Use a “design thinking” technique called audience empathy….

Professional 191

Professional Tips Online Slides 191

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. By showcasing the real stories of those they assist, they create an emotional connection with their audience, evoking empathy and compassion.

Storytelling 219

Storytelling Action Roles Hunger 219

Greater Giving

FEBRUARY 10, 2022

The Zoo partnered with a Seattle production company to ensure the livestream and the video content was of the highest quality possible; it needed to look and sound authentic to truly bring the Jungle Party magic to virtual attendees. What is a reasonable amount of time for your audience to stay attentive while watching a livestream from home?

Audience 98

Audience Stream Virtual Seattle 98

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction.

Tools 356

Tools Fundraising Analytics Analysis 356

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 222

Facebook Fundraising ROI Virginia 222

sgEngage

NOVEMBER 5, 2024

To get the attention of your donors and increase their engagement, you can make your impact report come to life. To do that, it needs to live where your audience lives: online. Meet Donors Where They Are In today’s digital world, donors are online, engaging with content on their smartphones and tablets.

Digital 112

Digital Report Practice Impact 112