sgEngage

NOVEMBER 5, 2024

To get the attention of your donors and increase their engagement, you can make your impact report come to life. To do that, it needs to live where your audience lives: online. Meet Donors Where They Are In today’s digital world, donors are online, engaging with content on their smartphones and tablets.

Digital 116

Digital Impact Practice Report 116

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Among the innovative tools that have garnered attention is ChatGPT. This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Monitor metrics such as engagement rates, content reach, and donor response.

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Digital Strategy Create Practice 313

sgEngage

NOVEMBER 13, 2024

By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

FEBRUARY 13, 2020

The bottom line is this: if people can’t subscribe or donate, then it doesn’t matter how great your content is. Your nonprofit most likely has a lot going on, not to mention you need to provide content to multiple audiences (those that benefit from your service, your volunteers and your donors, at a minimum).

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email Donor Websites Content 354

Nonprofit Tech for Good

JUNE 12, 2020

By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. And you need relevant, inspiring content to keep them around. . 1) Welcome email.

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email Donation Nonprofit Newsletter 346

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

Websites 342

Websites Work Nonprofit email 342

Nonprofit Tech for Good

AUGUST 21, 2024

By Evan Johnson , Content Manager at Mobile Commons – a mobile messaging platform purpose-built for nonprofits to spread their message and engage with supporters. This predictive capability can help organizations identify supporters most likely to engage with content, respond to specific calls to action, or make donations.

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Mobile Trend Social Media Donation 322

Nonprofit Tech for Good

JANUARY 3, 2021

Place CTAs strategically to engage your audience and fulfill each page’s goal. In contrast, fast load times lead to better online experiences and build audience trust. There’s another reason to pay attention to your website loading speed. If your site is loading slowly, start by looking at the website content.

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Websites Nonprofit Plugin Search 350

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. not clicking, opening, or otherwise engaging with your content) for a year or more, it’s time to remove them.

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email Nonprofit NPO Content 343

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

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Websites Analytics Nonprofit Project 318

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. No matter what you pick as your main focus, setting your goals early will help you create more relevant content to meet these objectives. 2) Think of your audience – who do you really want to target?

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Fundraising Social Social Media Channel 280

The MatrixFiles

MAY 21, 2021

When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets.

Language 246

Language Search Content Google 246

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. Source: Go-Gulf.

Social Media 336

Social Media Associations Media Social 336

Bloomerang

APRIL 18, 2025

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission.

Action 104

Action Design Marketing Audience 104

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? If so, we must be disciplined about WHY we are generating all this content and going through the gyrations of pushing it out to constituents.

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Strategy Nonprofit North America Israel 346

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. The theme of your story can help you define the content you’ll need to create.

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Storytelling Tips Social Media Nonprofit 271

Nonprofit Tech for Good

DECEMBER 20, 2018

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands. You really only have a few seconds to grab attention. Get their attention with a “hook” (i.e.

Social Media 277

Social Media Video Media Social 277

Bloomerang

AUGUST 6, 2024

And if you’re not using an AI Content Assistant , like the one now in Bloomerang, get ready to change your life by getting back hours in your day. Personalize email content to boost engagement Personalization makes your audience feel valued. Craft clear and concise content that will resonate Emails should be clear and concise.

Content 109

Content email Campaign Strategy 109

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Nonprofit Guide 361

Bloomerang

NOVEMBER 16, 2021

If that’s how you’re approaching the content you’re sharing on social media or in your newsletters, this blog post is for you. . Keep reading for three content creation tips to use when you’re short on time, as well as a few examples I’ve brainstormed just for you. . Tip 1: Batch your content. . Create a content calendar.

Content 130

Content Tips Time Calendar 130

Association TV

NOVEMBER 16, 2021

It works, because there’s nothing else drawing your attention. A bad user experience discourages people from exploring your content and, with the attention span of the average user these days, may cause them to abandon your site altogether. Your audience will appreciate you keeping it short and sweet.

Associations 295

Associations Search Contact Audience 295

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. between 2022 and 2023.

Audience 111

Audience Effective Tips Database 111

Bloomerang

MAY 30, 2023

While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. What content would you be interested in subscribing to? The Power of Digital Content: Scale Serving rather than soliciting an audience is the better way to grow a sustainable donor base.

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Donor Content eBook Relationship 122

Nonprofit Tech for Good

NOVEMBER 3, 2023

You need to capture their attention to even have a chance at getting your email opened. It’s in the form of tags, lists, audience segmentation, etc. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. Every day there are more than 347,000,000,000 emails sent.

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email Personal Strategy Nonprofit 329

Candid

APRIL 13, 2023

The reason storytelling is so effective at capturing people’s attention is simple. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? Bring your story to life using different types of video content (e.g., It’s human.

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Storytelling Audience Tips Nonprofit 105

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Only a fraction of those ads makes it past our “attention wall” and are something we remember as consumers.

Lesson 307

Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors.

Communication 313

Communication Donation Tools Tech 313

Nonprofit Tech for Good

JANUARY 10, 2021

One that will grab their attention, pull at their heartstrings and motivate them to give. But how do you craft compelling content and messaging that gets seen, creates a connection, motivates giving and inspires them to attend your next virtual fundraising event? Promoting Your Virtual Fundraising Event.

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Virtual Resource Fundraising Nonprofit 329

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

email 93

email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Success Factors: Public Engagement: The challenge was simple, fun, and encouraged user-generated content, leading to massive social media engagement and celebrity participation.

Campaign 264

Campaign Giving Nonprofit Google 264

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. How to boost social content so people will really see it.

Museum 93

Museum Culture Audience Digital 93

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Story Sierra Leone Digital 253

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 362

Twitter Practice Nonprofit Social Media 362

Bloomerang

NOVEMBER 22, 2024

Email your list frequently with compelling and helpful content. You have 2 seconds to get their attention and get them to read on, so use it wisely by opening with something powerful, surprising, or starting in the middle of the action or story. That means for every email you send, as many as 70% of your readers never see it.

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Problem Fundraising Mail Gift 117

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 87

Content Strategy Develop Audience 87

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

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Facebook Fundraising ROI Campaign 263

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Your sites content should effectively communicate your mission and provide clear pathways for involvement. That makes it incredibly easy to connect with your target audience.

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Online Build Nonprofit Social Media 59