Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Create an emotional connection with your target audience to bring them closer to your cause. 1) Stay on point.

Strategy 345

Strategy North America Nonprofit Israel 345

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

Lesson 303

Lesson Marketing Nonprofit Mobile 303

Nonprofit Tech for Good

JANUARY 30, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Use a “design thinking” technique called audience empathy…. There’s a new normal.

Slides 312

Slides Professional Tips Nonprofit 312

Nonprofit Tech for Good

JUNE 16, 2024

Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Habitat for Humanity excels at communicating its mission.

Nonprofit 297

Nonprofit Problem Consultant Volunteer 297

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Communication preferences. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1%

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

NOVEMBER 3, 2023

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. Personalization is an aspect of communication that will evolve to better meet the needs of your supporters and your team. It’s in the form of tags, lists, audience segmentation, etc.

email 328

email Personal Strategy Nonprofit 328

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Purpose-driven communications are those that put brand-purpose at the center. What is purpose-driven communications? Let’s dive in. Get to know your subscribers and followers.

Communication 97

Communication email Marketing Audience 97

Candid

APRIL 13, 2023

The reason storytelling is so effective at capturing people’s attention is simple. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? The post 4 storytelling tips to inspire and engage your nonprofit audience appeared first on Candid Blog.

Storytelling 105

Storytelling Audience Tips Nonprofit 105

Forum One

JUNE 26, 2024

With new tools and research—including a forthcoming report from Forum One—nonprofits and government agencies can learn to employ strategies already used in the commercial sector to communicate their mission, goals, accomplishments, and brand more effectively. We know mission-driven communicators already labor over word choice.

Communication 107

Communication Effective Language Brain 107

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 95

Audience Design Exercise Test 95

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

Campaign 98

Campaign Communication Nonprofit Social Media 98

Bloomerang

NOVEMBER 22, 2024

You have 2 seconds to get their attention and get them to read on, so use it wisely by opening with something powerful, surprising, or starting in the middle of the action or story. Segmenting enables you to tailor your messaging, ask amounts, and communication strategies to increase your donors’ interest in and support for your organization.

Problem 119

Problem Fundraising Mail Gift 119

Association TV

NOVEMBER 16, 2021

It works, because there’s nothing else drawing your attention. A bad user experience discourages people from exploring your content and, with the attention span of the average user these days, may cause them to abandon your site altogether. Your audience will appreciate you keeping it short and sweet. Have A Little Personality.

Associations 295

Associations Search Contact Audience 295

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 230

Facebook Fundraising ROI Metrics 230

Nonprofit Tech for Good

DECEMBER 13, 2021

An effective scoping document clearly and succinctly communicates your needs to prospective vendors. It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Target audiences. Step 4: Create a Written Scope for Your Project. Secondary and below.

Websites 312

Websites Analytics Nonprofit Project 312

sgEngage

DECEMBER 4, 2024

Prioritize Your Communication Plan If you’ve completed strategic and cultural analysis, you’re in great shape to think about another key element of change management: strong communication. In larger organizations, a comprehensive communication plan can take weeks or even months to put together. Your staff is certainly one.

Change Management 98

Change Management Adopt Change Management 98

CauseVox

DECEMBER 2, 2024

As you reflect, identify the elements that resonated most deeply with your audience. Maybe you noticed a large segment of your audience hasn’t given yet, you want to hit a specific fundraising target, or are hoping to engage more first-time donors. Tie your GivingTuesday and year-end communication together with a unifying theme.

Campaign 82

Campaign Fundraising Social Media Gift 82

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. .

Communication 105

Communication Digital Tips Nonprofit 105

sgEngage

APRIL 6, 2022

No matter what your peer-to-peer fundraising looks like, one thing’s the same: you must communicate with your participants. And when it comes to participant communications, email is still king. . There are many aspects that go into effective email communications for peer-to-peer fundraising, including: . Overall strategy .

Communication 99

Communication email Fundraising Tips 99

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 341

Grant Google Guide Nonprofit 341

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

Tools 359

Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. Get their attention with a “hook” (i.e.

Social Media 261

Social Media Video Media Practice 261

Nonprofit Tech for Good

JANUARY 30, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Use a “design thinking” technique called audience empathy…. There’s a new normal.

Professional 197

Professional Tips Online Slides 197

Candid

OCTOBER 21, 2024

Develop strategic narratives and presence on social media Develop a clear and compelling brand that resonates with both their traditional target audiences and potential megadonors. Collaborate with influencers to amplify the nonprofit’s brand and bring them to the attention of UHNW individuals.

Nonprofit 97

Nonprofit Philanthropy Gift Resource 97

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you’ve got their attention, people will want to get in touch, to find more information about becoming a member. This will give you the best chance of getting your posts in front of your target audience.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Let’s take a look at how nonprofits have been successfully updating their fundraisers for an online and virtual/live audience. Live and Silent Auctions. Virtual and Hybrid Concerts.

Fundraising 280

Fundraising Strategy Create Nonprofit 280

TechCrunch

MAY 17, 2023

Today is last day to cast your vote for Audience Choice roundtables and breakouts at Disrupt 2023. Go to the Audience Choice voting site , read the full topic descriptions, filter and search by topic, and upvote your favorites. Disrupt 2023 Audience Choice voting ends today by Lauren Simonds originally published on TechCrunch

Audience 90

Audience Tech Hype Mentoring 90

sgEngage

DECEMBER 5, 2022

Only 10% of philanthropic foundations have a website to communicate their work. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work. Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked.

Communication 105

Communication Grant Oregon Foundation 105

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits can now capitalize on both markets by livestreaming in-person events to attract a wider range of people from all across the globe, yet still selling tickets to a local audience that can attend the physical event. . If any of the ideas above have caught your attention, you might be wondering how to put them into action.

Method 354

Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. 25 Ways to Spotlight Your Donation Form. Autumn 2022.

Fundraising 269

Fundraising Strategy Nonprofit Social Media 269

.orgSource

NOVEMBER 7, 2023

We learned the importance of technology for communication and collaboration. Lazy Communicators Got a Workout Words either make or break online relationships. With limited access to body language, tone, and context, precise communication becomes an essential skill. A constant bombardment of messages causes burnout.

Virtual 251

Virtual Lesson Experiment Learning 251

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. This means that you can focus your communication efforts on supporters who want to be contacted, increasing engagement.

email 303

email Nonprofit NPO Content 303

sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. The post Nonprofit Email Basics: Master Effective Fundraising Communications first appeared on npENGAGE.

email 97

email Communication Effective Fundraising 97

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Sending an email promoting text opt-in.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. Our supply of pantry items will last only 30 days.”) Ask a question.

email 93

email Communication Effective Fundraising 93

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

Storytelling 228

Storytelling Action Roles Nonprofit 228

CauseVox

MAY 29, 2024

There’s a few more things you can do to ensure your matching grant gets the attention of your donors. With this potential to raise more money from donors and from the match, how you communicate the match to your donors on your campaign site can really make an impact on your campaign.

Audience 75

Audience Gift Gambia Practice 75