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As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. This could indicate a lack of engagement with your associations offerings.
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Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. As a bonus, many associations find that repeat event attendees also renew at higher rates. (
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If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.
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