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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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8 Event Budgeting Tips Every Event Planner Should Know

AccelEvents

Use these tips to help you prepare for budgeting unknowns, capitalize on your event ROI, and set your event on the right track. . You can try to account for the differences with emergency funds or expect this when calculating the estimated ROI. . On-site check-in and registration. Virtual event streaming or integration.

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The Ultimate Guide to Virtual Trade Shows

AccelEvents

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Be offered to a larger audience than an in-person trade show.

Virtual 84
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Guide to Marketing Virtual Events

AccelEvents

From there, redirect the audience to ticketing and registration pages. . Here are some promotion tactics that we recommend: Pre-event live streaming. In the same way that certain people listen to podcasts instead of reading an article, some people attend more events via live stream than they do in-person. .

Virtual 95
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How Event Marketing Can Optimize B2B Sales

AccelEvents

Even if the main goal is to get event registrations, you still need to dedicate resources to boosting attendee engagement at the event itself. Tap into already existing content, and identify major evergreen content streams that your event and audience would benefit from. . Track event ROI. Stay engaged during the event .

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

It will not be enough to just live-stream an in-person experience and call it a virtual event. Convert this digital gateway into a paid membership community and a new revenue stream is born! . Live-streamed video. In a virtual format, live events will truly put the attendee experience front and center. Live text and video chat.

Guide 93