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Strategies for Building a Future-Ready Association in 2025 and Beyond 

.orgSource

As technology continues to evolve, associations face both exciting opportunities and new challenges. While the future can feel uncertain, one thing is clear: associations that take a proactive approach to digital transformation will be better equipped to adapt, grow, and succeed. Our recent.

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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my podcast, Associations Thrive. Kelli Baxter, then Executive Director of the American Translators Association , surveyed members and found that 62% of members were close to retirement! I could go on and on. This trend surprised me the most.

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AI Initiatives in Associations Recap: A Fusion of Innovation and Actionable Insights for Association Professionals

.orgSource

The atmosphere at the recent AI Initiatives in Associations was electric, buzzing with the shared excitement of association professionals eager to harness the power of AI. orgSource), provided attendees with a front-row seat to the real-world applications of AI in association management.

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5 Key Obstacles Holding Associations Back from Analytics Success

Association Analytics

Many associations want to become more data-informed but find themselves hesitating to take the plunge into analytics. During a recent Analytics in Action webinar , Bill Conforti and Merritt Rohlfing of A2 discussed some salient issues that come up when associations consider new tech, and ways around them.

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2022: A Year of Investment in Our Association Community

Association Analytics

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

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Melissa Weisse, CFRE, ACFRE Earns Highest Professional Credential from AFP

NonProfit PRO

The Association of Fundraising Professionals (AFP), has awarded its highest professional certification, the Advanced Certified Fundraising Executive (ACFRE), to Melissa Weisse, CFRE, ACFRE of Detroit, Michigan.

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Leveraging AI for Personalized Member Engagement 

.orgSource

Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. For associations, leveraging AI is not merely advantageousits essential for remaining relevant in todays fast-evolving digital landscape. Without it, interactions can feel impersonal and drive members away. The result?

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