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2022: A Year of Investment in Our Association Community

Association Analytics

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

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Delivering Excellence in the Age of AI or Association 4.0

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We call this collection of strategies Association 4.0. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. It is our bible for sustaining quality over time.

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Leveraging AI for Personalized Member Engagement 

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Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. For associations, leveraging AI is not merely advantageousits essential for remaining relevant in todays fast-evolving digital landscape. Without it, interactions can feel impersonal and drive members away. The result?

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From Raw Data to Real Insights: Preparing Your Association for AI

Association Analytics

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.

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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . As an association leader, you already have a platform for industry transformation.

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The Power of Personalized Member Engagement: Why It’s Critical for Associations 

.orgSource

In todays highly competitive environment, associations must go beyond traditional engagement strategies to keep members satisfied and active. This shift in expectations means that associations need to move from a one-size-fits-all approach to creating tailored interactions at every touchpoint.

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7 signs of a successful enterprise association

Nimble AMS

What sets a successful enterprise association apart from competition? A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization.