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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! This is a mistake.

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Creating a Better Member Experience

Association Analytics

Know What Educational Content is Worth Creating Analyzing data can help associations identify dead-end courses – or courses members take that don’t result in a secondary action – versus courses that lead to a track of other courses or the purchase of a product or service.

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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. your AMS, event registration system, your community platform, even spreadsheets). Demographic/Career Info. Acquisition Channel. Spend your money wisely!

Retention 192
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. your AMS, event registration system, your community platform, even spreadsheets). appeared first on Association Analytics.

Retention 169
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Data Analytics for Associations – an Update from the Front Lines

Nucleus

Terry Dowdy is a 23-year association IT veteran – he has managed the IT departments at four associations and is currently IT Director at the Tax Executives Institute (TEI). We really were flying kind of blind when we think about it now, and I hope this helps others at associations in similar situations”.

Analytics 130
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Don’t Fear Your Dirty Data

Association Analytics

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. Identify your unique data challenges. Probably not.

Data 169
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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. How many is your association using consistently? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when.

Analytics 169