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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. For instance, your association might consider creating advocacy campaigns and scheduling lobby days. The results?

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Why Data SHOULD Drive Your Strategy

Association Analytics

It remains all too common for associations to ignore vital data points as they strategize for the future. This flies in the face of modern organizational thinking, and associations looking to be proactive – or facing the modern challenges of the industry – would be advised to get on board with data as a vital resource.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Work With Influencers. Influencers are prominent online figures with sizable, dedicated followings. Influencers can lend some legitimacy to your nonprofit or help you connect with a community you haven’t been able to reach. Posting both photos and videos will ensure you reach the most people possible with your content.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! This is a mistake.

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4 surprising revenue boosters for your association

Nimble AMS

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. Personalization – Personalization is key to keeping your members engaged.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Summers, CAE, a guest on the Association 4.0 An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. Women who join Zonta are doers.

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A 3 Step Guide to Attracting Corporate Donors Using Social Media

NetWits

Begin to think like a corporate entity – understanding investment and return, consumer demographics and buying patterns. of influencers. Your local American Marketing Association or your local ad council can provide some help. Reaching influencers. Each influencer will receive a personalized offer. What to do?