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As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. This could indicate a lack of engagement with your associations offerings.
Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my podcast, Associations Thrive. Kelli Baxter, then Executive Director of the American Translators Association , surveyed members and found that 62% of members were close to retirement! I could go on and on. This trend surprised me the most.
With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. For instance, your association might consider creating advocacy campaigns and scheduling lobby days. The results?
It remains all too common for associations to ignore vital data points as they strategize for the future. This flies in the face of modern organizational thinking, and associations looking to be proactive – or facing the modern challenges of the industry – would be advised to get on board with data as a vital resource.
But for decades, associations easily held pride of place in their industries. Associations are called on to redefine excellence and discover ways to deliver value that align with an environment and expectations driven by technology. At.orgSource we call this new benchmark for performance Association 4.0,
We call this collection of strategies Association 4.0. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. The Association 4.0
At.orgSource we call that collection of wisdom our Association 4.0 Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Association 4.0: Association 4.0 playbook into your organization.
Other researchers have found that volunteering is associated with a lower risk of having a heart attack. Changing demographics The number of U.S. Changing demographics The number of U.S. Following a long-term demographic shift , record numbers of Americans are reaching retirement age. This change has been gradual.
Here are three key findings from the report and how your nonprofit can begin to overcome the associated hurdles to reaching new demographics to support your cause. The Indiana University Lilly Family School of Philanthropy released “The Giving Environment: Giving Trends by Race and Ethnicity” report.
There is strength in numbers, and that means your association needs to do everything it can to increase member retention. Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. Your association should create consistent values to accurately calculate your retention rate.
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Leveraging your data throughout the entire member journey can impact your association and your members. As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working.
Its the biggest day in sports betting annually, with the American Gaming Association estimating a record $1.39 Images: Geenee/Adobe Stock, 3dsculptor/Adobe Stock] A separate, similar study published last month by the Journal of the American Medical Association (JAMA) further attests to the addictive nature of sports betting.
The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. If you need proof that this profession boasts its share of innovators, read a few chapters of our Association 4.0 Critical Questions What is your association’s value proposition?
What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial. “Not
Salesforce Maps may be the perfect solution for your association! Salesforce Maps can empower your association staff to make more informed decisions on how to allocate resources, which members or non-members to pursue, and which markets to target, based on your data. What is Salesforce Maps? Download now
By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! This is a mistake.
From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. To separate your association from the competition, you have to determine your unique value.
.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. Learn more. Discover more ideas.
A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.
Is your association looking to crack the Gen Z code? While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date.
Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Thinking about retention at a granular level will help you make more data-informed, strategic decisions for your association.
Member engagement sits at the core of everything an association does. While this is a generally accepted fact for any forward-thinking and plugged-in association leader, knowing what to do with this knowledge – or even what membership engagement really means – can be a nebulous task. That is the real path of a living engagement.
To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. According to a Community Brands Association Trends Study , 58% of early careerist members identified training opportunities as their biggest priority. Education programs. Volunteering.
Terry Dowdy is a 23-year association IT veteran – he has managed the IT departments at four associations and is currently IT Director at the Tax Executives Institute (TEI). We really were flying kind of blind when we think about it now, and I hope this helps others at associations in similar situations”.
Is your association staff satisfied in their current roles? According to a Community Brands Association Trends Study , 78% of professionals reported higher than average workloads. TECH TIP: Find the best survey solution for your association when you use Nimble AMS and the Salesforce AppExchange. Download now.
The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences.
Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.
Whether industry-wide shifts, a stale or inapplicable value proposition to the prospective member, or external forces beyond your control, this is happening across the industry; associations aren’t filling the top of that membership pipeline. I joined various associations as I explored my career options and honed my professional development.
But, in a demographically evolving workplace, the following statistics highlight deficiencies in the current process. I wasn’t able to find statistics related to association leadership. I’m not sure that mentoring is a priority in most associations. By embracing what.orgSource calls Association 4.0 are Asian, and 3.8%
As a consultant, I’ve worked with associations of every description, and I’ve learned that the organizations that are most successful with digital transformation are also groups that value the human skills. Associations are about professions, but they revolve around their members. In a recent Association 4.0
Association membership marketing is much different than marketing a product for sale. How many is your association using consistently? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when.
Summers, CAE, a guest on the Association 4.0 An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. Women who join Zonta are doers.
He is an entrepreneur who was quick to pick up on the promotional goldmine video can be for associations. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: I realized that associations already had the content and the audience. Much of what associations do today is analog.
For example, donating money to charities that are associated with that great story or narrative. Almost every nonprofit’s mission is involved with helping a specific person, type of people, or demographic somewhere in the world. What’s your story? Every nonprofit has a story to tell.
Using Nimble AMS, associations are beginning to use AI to tackle common challenges. AI for associations AI is a must-do for associations. including their experience with your association. But, is using AI feasible for associations? modern, Salesforce platform-based association management system?like
Many of these influencers are also associated with local events that may be looking to partner with a nonprofit. For example, you can target based on location, demographic information, user behavior, and interests.
Crowdfunding can be especially successful among a social-savvy demographic because a share or a like doesn’t cost supporters a cent. To the delight of Associate Director of Development and Marketing Claire Sloss and their entire staff, their supporters raised $29,619 – nearly tripling their goal!
During a recent Association 4.0 Garth Jordan, CEO of the American Animal Hospital Association , talked about how that attitude aligns with the Board’s relationship with the executive director and the staff. “We’re Mark Soticheck, Chief Operating Officer at the North Carolina Association of CPAs , underscored that idea.
Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. What member demographics or behavior patterns would be insightful in honing your leading indicators?
In the fast-paced world of online education, understanding the effectiveness and impact of learning programs is crucial for associations. Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without.
Most association CEOs would say that, from time to time, all three of the above are apt descriptions. The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. a thorn in the side? inconsequential? Set Expectations.
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