New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg.
Let's personalize your content