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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my podcast, Associations Thrive. Kelli Baxter, then Executive Director of the American Translators Association , surveyed members and found that 62% of members were close to retirement! I could go on and on. This trend surprised me the most.

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5 Key Obstacles Holding Associations Back from Analytics Success

Association Analytics

Many associations want to become more data-informed but find themselves hesitating to take the plunge into analytics. During a recent Analytics in Action webinar , Bill Conforti and Merritt Rohlfing of A2 discussed some salient issues that come up when associations consider new tech, and ways around them.

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Why your association should adopt pricing discounts

Nimble AMS

When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. For instance, your association might consider creating advocacy campaigns and scheduling lobby days. The results?

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2022: A Year of Investment in Our Association Community

Association Analytics

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

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AI Initiatives in Associations Recap: A Fusion of Innovation and Actionable Insights for Association Professionals

.orgSource

The atmosphere at the recent AI Initiatives in Associations was electric, buzzing with the shared excitement of association professionals eager to harness the power of AI. The day began by setting the stage for a future where AI isn’t just a technological advancement but a fundamental shift in how associations operate and thrive.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

Here are the top 10 data challenges associations like yours are running into – and solutions on how to overcome them. 10: Your Data Volume and Complexity Challenge : If you’re overwhelmed by the sheer amount of data your association collects, you’re certainly not alone.