The NonProfit Times

MAY 20, 2024

Let’s explore three innovative marketing strategies for nonprofits, according to Jackie Sue Griffin , owner and executive director at JSG & Associates in Tampa, Florida Leveraging Social Media Advocacy Campaigns Social media platforms have become powerful tools to raise awareness, mobilize supporters, and drive action.

Campaign 59

Campaign Marketing Strategy Tampa 59

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

AccelEvents

NOVEMBER 27, 2020

These platforms can be accessed by an online audience from anywhere in the world, which will drastically improve the reach of a product to businesses that may have not had the opportunity or resources to travel to a local trade show. . Video streaming (live, pre-recorded). Virtual event hosting platforms allow for this to be possible.

Industry 98

Industry Virtual Stream Hosting 98

AccelEvents

JULY 14, 2021

It can also open up topics of discussion to broader audiences rather than being restricted to a geographical region. . They might host various sessions, workshops, breakout sessions, a keynote speaker, coffee chats, social rooms, sponsored or trade show-style kiosks, and networking opportunities. How Do Virtual Conferences Work?

Virtual 98

Virtual Conference Library Hosting 98

Get Fully Funded

MARCH 6, 2023

Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. They don’t establish any future relationships or revenue streams. Diverse funding streams are the key to success. Attracts corporate sponsors. Community/Fun Events are great for corporate sponsors , too. BUT the flip side?

Money 130

Money Fundraising Fun Sponsor 130

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . The goal must make sense to a wide number of people.

Virtual 97

Virtual Marketing Sponsor Goal 97

AccelEvents

SEPTEMBER 7, 2020

The price of your virtual event needs to be low enough to offer value to your target audience but also high enough to convey that your event provides an experience worth having. Because there are few expenses associated with hosting a virtual event , it can be priced much lower than a physical event and still allow for a profit.

Virtual 98

Virtual Guide Registration Sponsor 98

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 52

Virtual Marketing Guide Stream 52

Nonprofit Tech for Good

JUNE 22, 2021

Editing and customizing emails associated with each campaign. Successful nonprofits diversify their revenue stream by continuing to build a variety of campaign types. Analyze your current revenue streams and see where you can allocate resources to campaigns you may not be currently maximizing.

Action 284

Action Fundraising Nonprofit Gift 284

Nonprofits Source

JULY 2, 2024

Results hinge on attendance, especially for live formats that are less likely to take place virtually and are targeted to smaller audiences than most silent auctions. Its audience. Take a closer look at your auction’s audience. After loosely defining personas for your target audience, try to learn more.

Marketing 52

Marketing Strategy Registration Channel 52

Top Nonprofits

NOVEMBER 9, 2021

Facebook, Twitter, Instagram, and any other social media platforms your nonprofit uses allow your marketing team to quickly reach out to a wide audience at minimal cost. Make sure to be conscious of the expectations of each platform, so your team can design materials that will resonate with each audience. Live-streaming functionality.

Virtual 105

Virtual Nonprofit Stream Channel 105

AccelEvents

NOVEMBER 27, 2020

These platforms can be accessed by an online audience from anywhere in the world, which will drastically improve the reach of a product to businesses that may have not had the opportunity or resources to travel to a local trade show. . Video streaming (live, pre-recorded). Virtual event hosting platforms allow for this to be possible.

Industry 52

Industry Virtual Stream Hosting 52

AccelEvents

JUNE 23, 2020

Organizers can expect potentially larger attendee numbers while exhibitors and sponsors can expect not only more leads but better-qualified leads. Be offered to a larger audience than an in-person trade show. Larger Audience. Without the need for travel, a virtual trade show can reach a wider, potentially global, audience.

Virtual 84

Virtual Guide Registration Sponsor 84

AccelEvents

MARCH 12, 2021

As you promote the event, then your name becomes associated with the event’s successes, and more participants will begin to recognize that you are a brand that can be trusted and should be looked to when they need help. Find a Strong Sponsor. When seeking a sponsor, be sure that you can rely on them when you need things.

Awareness 52

Awareness Sponsor Virtual Industry 52

AccelEvents

MARCH 12, 2021

As you promote the event, then your name becomes associated with the event’s successes, and more participants will begin to recognize that you are a brand that can be trusted and should be looked to when they need help. Find a Strong Sponsor. When seeking a sponsor, be sure that you can rely on them when you need things.

Awareness 52

Awareness Sponsor Virtual Industry 52

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . The goal must make sense to a wide number of people.

Virtual 52

Virtual Marketing Sponsor Goal 52

NonProfit Hub

JULY 27, 2021

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. Fifteen sponsors (both cash and in-kind) made the event possible.

Causes 74

Causes Conference Nebraska Skype 74

AccelEvents

JUNE 23, 2020

Organizers can expect potentially larger attendee numbers while exhibitors and sponsors can expect not only more leads but better-qualified leads. Be offered to a larger audience than an in-person trade show. Larger Audience. Without the need for travel, a virtual trade show can reach a wider, potentially global, audience.

Virtual 52

Virtual Guide Registration Sponsor 52

AccelEvents

NOVEMBER 23, 2020

You may be able to stream some live video, with integrations to social media platforms of course, but you might also want to record content and upload it at a scheduled session time. Be sure to integrate a smart ticketing strategy if your event is ticket-based and consider taking on a sponsor for the event. .

Virtual 97

Virtual Fundraising Registration Hosting 97

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Find the right donation match partner for your campaign, whether a corporate sponsor, local business, or individual. This makes for happy donors and more straightforward, more consistent revenue streams for you. .

Experiment 93

Experiment Donation Ideas Create 93

AccelEvents

JULY 19, 2020

But, one of the primary challenges associated with this digital format is maintaining networking opportunities. For live sessions like a keynote address or product demo, make sure that you have a moderator in place, watching the text chat, to pull audience questions and deliver them to the presenter. Virtual Lobby or Lounge.

Virtual 92

Virtual Network Registration Game 92

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. Their goal was to ensure the person coming to sign up for the event followed through.

Donor 81

Donor Registration Map United Kingdom 81

.orgSource

JULY 3, 2023

He is an entrepreneur who was quick to pick up on the promotional goldmine video can be for associations. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: I realized that associations already had the content and the audience. Much of what associations do today is analog.

Video 221

Video Communication Create Strategy 221

sgEngage

JULY 24, 2023

With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates. Ensure your marketing, website, and social media appeal to a broad audience and reflect an ever-changing student population. What makes you stand out? Focus on differentiation.

Education 87

Education Student Award University 87

Neon CRM

OCTOBER 6, 2023

They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees. Raffle Tickets: If your fundraiser includes a raffle, selling tickets for it can serve as an additional revenue stream. Don’t forget to make it clear how much of their ticket price is tax-deductible!

Tips 52

Tips Fundraising Local Channel 52

Forj

MAY 13, 2021

In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump. 6 Virtual Conference Lessons Learned for 2021.

Hosting 28

Hosting Virtual Conference Lesson 28

NonProfit Hub

JULY 27, 2021

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. Fifteen sponsors (both cash and in-kind) made the event possible.

Causes 36

Causes Conference Nebraska Skype 36

AccelEvents

NOVEMBER 23, 2020

You may be able to stream some live video, with integrations to social media platforms of course, but you might also want to record content and upload it at a scheduled session time. Be sure to integrate a smart ticketing strategy if your event is ticket-based and consider taking on a sponsor for the event. .

Virtual 52

Virtual Fundraising Registration Hosting 52

AccelEvents

JULY 19, 2020

But, one of the primary challenges associated with this digital format is maintaining networking opportunities. For live sessions like a keynote address or product demo, make sure that you have a moderator in place, watching the text chat, to pull audience questions and deliver them to the presenter. Virtual Lobby or Lounge.

Virtual 52

Virtual Network Registration Game 52

Nonprofit Tech for Good

MAY 22, 2020

Streaming Platform. Same with Facebook if you stream from your organization’s Facebook page, rather than an individual’s page. Streaming on Multiple Platforms . Looking to stream your virtual event on more than one platform? Believe Big used Restream to stream their virtual event on. Screensharing Service.

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Virtual Tech Fundraising Broadcast 329

NTEN

OCTOBER 19, 2010

By using a hashtag on your information, you are able to search for that information across multiple public data streams and see what people are talking about. Imagine the ROI you could present back to a sponsor or major donor about how many times people talked about the event online and across streams.

Bookmarking 66

Bookmarking Camera Social Media Stream 66

Neon CRM

OCTOBER 13, 2023

Auctions Auctions are a major source of funding for a lot of nonprofit associations because they engage the competitive spirits of supporters. Virtual: Online auctions are a category in and of themselves, allowing attendees to view items remotely using live streaming or images while they place online bids.

Ideas 98

Ideas Fundraising Movie Classes 98

AccelEvents

MARCH 25, 2021

For brand awareness to work, you need to put your brand and its assets front and center for your target audience to easily come across. A hybrid event is a lot of work, but it allows your name to get out there in front of your target audience, and you are, in turn, providing value to a large number of attendees.

Build 94

Build Virtual Synchronous Hosting 94

AccelEvents

AUGUST 21, 2020

One of the biggest benefits attached to a hybrid event is the ability to reach a much wider, audience. . Intuitively, you may think that a hybrid event will split your audience but the truth is, it allows you to grow! . Hybrid events are very valuable to event sponsors. Reasons Why Your Event Needs to Be Hybrid.

Virtual 91

Virtual Sponsor Registration ROI 91

Greater Giving

FEBRUARY 4, 2021

Although these events generally don’t have as much of a hard cost associated (catering, venue, etc) if you’d like to hire an AV production team or Professional Benefit Auctioneer ( both of which we recommend !) With any project your organization is planning, we encourage you to start the planning process as early as possible.

Virtual 99

Virtual Guide Broadcast Sponsor 99

AccelEvents

NOVEMBER 30, 2020

To draw in the relevant audiences and reconnect with consumers, the publishing industry needs to get creative about how they can drive revenue through virtual events. . However, there are die-hard consumers who want to attend these events, even though the risks associated with the pandemic still rage. Why Shift to Virtual Events.

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Industry Virtual Hosting Software 98