Association Analytics

FEBRUARY 20, 2024

What’s slowing these association’s down? Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Yet, today’s consumers are no stranger to the membership model.

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Create Strategy Associations Registration 169

.orgSource

DECEMBER 26, 2023

As a consultant, I’ve worked with associations of every description, and I’ve learned that the organizations that are most successful with digital transformation are also groups that value the human skills. Associations are about professions, but they revolve around their members. In a recent Association 4.0

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Associations Skills Culture United States 221

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 We call that constellation of skills, Association 4.0 But answers aren’t enough anymore.

Sponsor 221

Sponsor Associations North America Law 221

.orgSource

NOVEMBER 7, 2023

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Businesses and even a few associations are moving away from bricks and mortar.

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Virtual Lesson Experiment Learning 251

fusionSpan

SEPTEMBER 26, 2024

Associations and nonprofits constantly face the challenge of staying connected with their audiences while managing their limited resources. With adoption, you can ensure a consistent and personalized experience for your niche audience and reduce manual oversight. So, how do you stay ahead of the curve? Think about it.

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Registration Sponsor Rate Associations 52

Association Analytics

JUNE 25, 2024

Before diving into strategies, it’s important to have some context about the challenges associations face when renewal reason approaches. When you ask former members why they didn’t choose to renew their membership with an association, they often cite price as a reason. Why Don’t Members Renew?

Campaign 169

Campaign Associations Channel Retention 169

Nonprofit Tech for Good

JULY 22, 2024

After graduating with a BFA in drama & music from New York University’s Tisch School of the Arts, Ellen spent ten years bringing joy to audiences nightly as one of only ten lead performers in the longest running musical revue in the world—San Francisco’s “Beach Blanket Babylon.”

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Fundraising Jordan Texas Los Angeles 216

.orgSource

FEBRUARY 12, 2024

There was a time when associations didn’t think of their members as customers. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Branding depends on creating multiple messages that speak with one powerful voice across the association.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nimble AMS

SEPTEMBER 8, 2020

They’ve become a must-have for associations trying to replace lost revenue and member engagement from cancelled events. For example, how can you make the online learning experience interactive? Your members are the audience for your learning courses, so be sure to ask for their input. Get feedback.

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Virtual Associations Sponsor Poll 78

Association Analytics

JANUARY 8, 2024

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. While these changes may feel overwhelming, there are easy things you can do with your current staff and set of resources that will help position your association to thrive in 2024.

Impact 169

Impact Strategy Associations Data 169

.orgSource

OCTOBER 1, 2023

Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions. It gives your audience a voice, agency, and the all-important opportunity to ask questions. Personal interaction makes customers who chat three times more likely to buy. I frequently write about Association 4.0

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Las Vegas Conversation Cancer Offline 251

.orgSource

MAY 15, 2023

There was a time when associations didn’t think of their members as customers. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Branding depends on creating multiple messages that speak with one powerful voice across the association.

Collaboration 221

Collaboration Marketing Team Integration 221

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Audience Design Help Structure 46

Association Analytics

FEBRUARY 14, 2022

In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Of course, they are valuable assets, but data is, too.

Analytics 169

Analytics Language Associations Case Study 169

Nimble AMS

MAY 16, 2024

You can also use Artificial Intelligence to help your association be more intentional in hitting your member-marketing goals, ensuring you drive membership, increase engagement, and boost retention. There are many benefits of having a member marketing strategy for your enterprise association. Optimize your member referral program.

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Marketing Associations Retention Education 81

.orgSource

JANUARY 9, 2023

Most association CEOs would say that, from time to time, all three of the above are apt descriptions. The average pharmacist, librarian, or dentist has limited experience with the challenges that are involved in running an association. Enlist your marketing department to craft audience-specific messaging for maximum impact.

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Mentoring Director Associations Professional 221

Association Analytics

AUGUST 15, 2022

Here are some questions associations have that can’t be answered by your AMS alone: Which members are more likely to renew? Your association is likely using more than one system that captures data. At Association Analytics, visual reporting is one of our favorite things about data analytics. Or are less likely to renew?

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Analytics Associations Demographics Picture 169

The NonProfit Times

MAY 20, 2024

Let’s explore three innovative marketing strategies for nonprofits, according to Jackie Sue Griffin , owner and executive director at JSG & Associates in Tampa, Florida Leveraging Social Media Advocacy Campaigns Social media platforms have become powerful tools to raise awareness, mobilize supporters, and drive action.

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Campaign Marketing Strategy Tampa 59

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

The NonProfit Times

AUGUST 2, 2024

The session speakers were Jennifer Deerr, executive vice president of K2D Strategies, Stephanie Musser, senior account director of K2D Strategies and Leslie Mazeska, senior director, development at the Air & Space Forces Association. Newsletters? * What subject/programs interest them? * How do they interact with your organization?

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Database Donor Maryland Structure 59

sgEngage

SEPTEMBER 12, 2022

Here are four common engagement mistakes associations make and strategies for avoiding them. Then segment your audience based on their preferred communication frequency. Not regularly researching your audience. Knowing your audience is key to creating valuable content relevant to their interests.

Associations 82

Associations International Survey Audience 82

Forum One

MAY 28, 2024

Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide. This work has empowered NRDC’s content managers, further engaged audiences in the mission, and amplified the organization’s impact.

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Award Oregon Museum Policy 83

Whole Whale

SEPTEMBER 15, 2023

While these avatars can offer a novel and engaging way to interact with audiences, they can also pose certain risks that could potentially harm an organization’s reputation and engagement efforts. This can result in unsettling user experiences, potentially alienating audiences instead of engaging them.

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Avatar Problem Audience Mind 52

Neon CRM

DECEMBER 13, 2023

Every membership program needs a structure that appeals to its intended audience. Trade Associations A trade association is an organization where members are professionals in a specific industry. Membership in a trade association carries a plethora of benefits for members looking to get ahead in their profession.

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Model Florida Nonprofit Audience 52

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

Nimble AMS

JULY 8, 2021

Where would your association be without them? Association industry research from Community Brands shows that organizations of all sizes say that membership dues typically provide 45 percent of revenue for their organization. Membership dues. The last thing you can afford to do is lose any membership dues. Download now.

Associations 97

Associations Retention Industry Map 97

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

Nonprofits Source

SEPTEMBER 8, 2023

Use short menu titles: Avoid cluttering your navigation menu by using one- or two-word titles to signal what the associated page will be about. With more people using their phones to interact with their favorite causes, it’s critical that your navigation menu and website as a whole are mobile-optimized.

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Widget Guidelines Websites Nonprofit 105

Forum One

MARCH 23, 2023

Forum One worked with the NMAAHC team to design and launch the Talking About Race section of the website, extending our design system and inviting user experience to share relevant and engaging resources for diverse audiences. Forum One partnered with the Museum to launch their new brand to the world.

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Museum Culture Digital Experiment 81

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

WordPress 52

WordPress Content Strategy Create 52

Neon CRM

OCTOBER 31, 2023

You’ll want to stay professional as you interact with your donors, of course. But how do you talk with people when you’re a nonprofit with a diverse audience? One, your audience will be used to hearing from you and will associate your communications with the conversations they’ve had with you in the past.

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Donor Strategy Nonprofit Phone 98

AccelEvents

AUGUST 24, 2021

In the events world, event gamification means that your attendees will interact with the brand, presenters, sponsors , other attendees, and exhibitor booths in new and exciting ways. . Whether you are running an online event, hybrid event, or in-person, consider these event gamification ideas easy wins: Interact To Win Points.

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Badge Game Virtual Sponsor 98

Forum One

MAY 27, 2021

Organized by the Academy of Interactive & Visual Arts (AIVA) , this year’s 27th annual awards includes over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The ALS Association. Excellence – Website for Associations. Without further ado: the winners!

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Award Communication Colorado Museum 77

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Include clear calls to action (CTAs) to prompt audiences to take the intended next step. Outline your digital marketing goals.

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Digital Marketing Create Social Media 59

Forum One

NOVEMBER 3, 2022

The Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts , a top-tier body of select professionals from the “Who’s Who” of acclaimed media, advertising, and marketing firms. in an interactive activity to consider challenging questions about race, identity, and economic justice over a meal. Participants?observe?a

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Award Washington National Drupal 80

Nonprofit Tech for Good

DECEMBER 11, 2020

It also allows you to reach broader audiences. In 2001, the National Association of State Charity Officials (NASCO) released a set of recommendations called the Charleston Principles to supplement fundraising laws that had not kept pace with technology. 2020 has made it clear that online fundraising is here to stay.

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Online Registration Fundraising Law 329

EveryAction

JUNE 21, 2023

For example, if you know which supporters interacted with your issue awareness campaign and learned about your work, you might then ask those specific supporters to contact their local library boards and express support for the drag story time bill currently in committee. The possibilities for LGBTQ+ advocacy are endless. Pride is forever.

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Advocacy Generation Strategy Awareness 199