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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a strategy that seems tailor-made for associations.

YouTube 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

Our own platform,orgWorx connects you to seasoned association professionals. Break out of the association bubble. Study across industries. Most associations already have a well-defined tribe filled with potential influencers. Real-time promotion is already a billion-dollar industry in China.

Trend 221
professionals

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

The motivation to build stronger relationships, both remote and in-person, resonated across the association community. Once associations had an automatic corner on their markets. While Kevin and I offered advice on one of our favorite topics, Association 4.0 Sparking Innovation. Sometimes a wake-up call isn’t a bad thing.

Culture 221
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Google’s AI Search Experience: What advertisers need to know

M+R

We’re already seeing evidence of this as the digital ads industry braces for lower volume on search ads and fewer web visits , and publishers prepare for the impact of lower traffic to their already-slim margins. This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance.

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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

Many believe the nonprofit industry needs to adapt to accept more decentralized forms of currency to appeal to tech-savvy and socially conscious next-gen donors who want to put financial freedom in the hands of individuals rather than banks. Embed a crypto donation widget on top of a dedicated crypto donation page.

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Does My Nonprofit Need a New Website?

Allegiance Group

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

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