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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . Build association credibility. Increase organization awareness.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

What’s slowing these association’s down? Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Yet, today’s consumers are no stranger to the membership model.

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Lessons Learned Living the Virtual Experiment

.orgSource

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Businesses and even a few associations are moving away from bricks and mortar.

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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

As a consultant, I’ve worked with associations of every description, and I’ve learned that the organizations that are most successful with digital transformation are also groups that value the human skills. Associations are about professions, but they revolve around their members. In a recent Association 4.0

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Branding depends on creating multiple messages that speak with one powerful voice across the association.

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3 Marketing Strategies To Boost Campaign

The NonProfit Times

Let’s explore three innovative marketing strategies for nonprofits, according to Jackie Sue Griffin , owner and executive director at JSG & Associates in Tampa, Florida Leveraging Social Media Advocacy Campaigns Social media platforms have become powerful tools to raise awareness, mobilize supporters, and drive action.

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The Top 54 Auctioneers for Nonprofit Fundraising Events

Nonprofit Tech for Good

After graduating with a BFA in drama & music from New York University’s Tisch School of the Arts, Ellen spent ten years bringing joy to audiences nightly as one of only ten lead performers in the longest running musical revue in the world—San Francisco’s “Beach Blanket Babylon.”