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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

One that has found remarkable success is California’s Santa Cruz Museum of Art & History. She says that the museum made changes in hiring and board recruitment practices, and invited the community in to help reshape the facility into a place that reflected and represented its people and their interests.

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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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Building Community: Who / How / Why

Museum 2.0

These are the slides and notes for the talk I gave at the American Alliance of Museums conference on Monday, April 27 about the Santa Cruz Museum of Art & History. When I became the director of the Santa Cruz Museum of Art & History four years ago, I took this work with me. They talked about community building.

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Who Counts? Grappling with Attendance as a Proxy for Impact

Museum 2.0

When you count attendance to your museum, do you include: people who eat in the cafe? people who rent the facility for private events? people who engage with your content online? Louis Post-Dispatch published the kind of "how sausage is made" story that rarely gets written about the arts. Outdoor movies at the art museum?

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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

And so it’s important to note that with these demographic cohorts, oftentimes people try and think that as people age, they’re going to age out of a cohort. The other thing about millennials that is important to note that people tend to forget is that millennials are in the workforce. They do not. ” Yes.

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