Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand
Connection Cafe
FEBRUARY 26, 2020
When I joined the Blackbaud Arts and Cultural Solutions team, I stumbled across social posts from the National Aquarium of New Zealand and have been following them ever since. These amusing, quirky and just plain fun posts immediately drew me in. Votes increased from the previous year reaching over 12,000.
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