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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? Every arts and culture organization has a brand and that brand has a purpose. For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. open rate, CTR.

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Ze Frank Takes Over (My) Museum

Museum 2.0

I get excited about a lot of things in my work at the Santa Cruz Museum of Art & History. That's how I felt when artist Ze Frank got in touch to talk about a potential museum exhibition to explore a physical site/substantiation for his current online video project, A Show (s ee minute 2:20, above).

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Adventures in Participatory Audience Engagement at the Henry Art Gallery

Museum 2.0

Thirteen students produced three projects that layered participatory activities onto an exhibition of artwork from the permanent collection of the Henry Art Gallery. The guiding principle is uncovering relationships between the works of art themselves rather than explicating information or theoretical concepts.

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Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

The speakers for this panel include: Tracy Fullerton – Electronics Arts Game Innovation Lab. Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image.

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Khan Academy and the Revolution in Online Free Choice Learning

Museum 2.0

Last week, I became completely intoxicated with the online videos of Vi Hart , self-described mathemusician. Her nerdy, entertaining videos about math evoke the power of free choice learning while poking gentle fun at the drudgery of how math is often taught in school. But Vi doesn't work in a science museum.

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5 Things to Look Forward to at MCON 2015

Achieve

Museum of Contemporary Art. The theme of MCON 2015 is “The Power of Influence: Art, Media, Business and Place” and an incredible lineup of speakers from the corporate, nonprofit and public sectors will share stories of the successes and failures they’ve encountered while changing the world. The Art Assignment.

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Reflections on MuseumNext and Facilitating Brainstorming

Museum 2.0

Last week, Jim Richardson and I hosted MuseumNext , a 24-hour workshop for museum professionals focused on bringing new, wild museum projects into the world. We also ended the entire event with one of my favorite exercises, the Exquisite Corpse game, in which participants co-created comics of their craziest museum dreams.