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Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .
We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. Speakers: Christina Crawley , Managing Director, Marketing, Forum One Steven Bond , Strategy Director, Forum One. What are the priorities? Register here.
When you look at more niche nonprofits—like those focused on arts and culture —fundraising plays a critical role in enabling your organization to make a positive impact on their communities. The arts are important to modern culture and society, yet competition from other causes can encroach on the ability of your nonprofit to raise funds.
Marc van Bree and I were chatting about some of the collaborative arts marketing strategies that some arts organizations have experimented with on Twitter. Since there have been a few examples, I asked Marc if would write a post looking at some of these. How did you get 340 museums to participate? What was the objective?
Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. Arts organizations are not alone in this. The question. What we learned: a snapshot.
Holocaust Museum Houston needed a volunteer management solution to help them recruit, engage, and manage volunteers, following expansion. Opened in 1996, Holocaust Museum Houston has become a valuable resource for community residents and people around the world. Expansion led to an increased need for volunteers and software.
bbcon 2021 Virtual , happening October 13–15, will bring together thousands of arts & cultural professionals from zoos, museums, aquaria, performing arts organizations, gardens, and beyond for three days of cutting-edge thought leadership, virtual peer networking and unforgettable experiences.
Photo by American ArtMuseum Note from Beth: This week I'm trying to understand crowdsourcing and nonprofits, hopefully with a crowd of other folks. How do you truly involve the general public and ask them to engage , online with art? In essence, it is visible storage for the museum.
Dear Museum 2.0 As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). I am closing down my consulting business at the end of April, but the Museum 2.0 readers, I have some exciting news. commitment to one post per week.
It’s been a rough couple years for arts-based nonprofits. As pandemic aid has run out without patrons returning in pre-2020 numbers, many arts nonprofit across the country have had to shrink programming, cut staff, or close altogether. This includes summer art camps, museums, theaters, art galleries, and more.
Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.
Once upon a time, there was a beloved children’s museum in the middle of a thriving city. The brilliant team at the museum set out to find a bigger space and ran a successful capital campaign to expand to a much larger location. Like the set of the movie Night at the Museum , these guests had the whole museum to themselves.
The majority” of its tours will be migrated to Google’s separate Arts & Culture app, letting users view them via web or mobile device. We’ve heard and recognize that immersive experiences with VR headsets are not always accessible to all learners,” writes Jennifer Holland, Google’s director of education program management. “As
This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. First Fridays are raucous and fabulous events. Events have an urgency to them.
A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.
Recently, James wrote about some interesting ways museums are using Twitter for offline/online engagement. The San Francisco Bay Area has seen some extraordinary museum openings over the past several years. This provides a new level of transparency for the museum worker, and a higher degree of exposure.
project will focus on apps for arts organizations, with a practical. We'll share some interesting apps developed for arts. Discovering Public Art with Public Art Omaha. engage with public art? engage with public art? The really cool thing is how Public Art Omaha did it: their public art.
The video features art from artist Loveis Wise, music produced by Elijah Jamal, and the poem is read by LeVar Burton. In celebration of the 155th anniversary of Juneteenth, Google has produced a video Doodle set to the first verse of the poem “Lift Every Voice and Sing,” often called “ The Black National Anthem.”
Is your museum running on interns? It is a strong, museum-focused complement to an excellent three-parter on Createquity about the ethics and future of unpaid arts internships. I got my first real job in a museum (at the Guggenheim) after a life-changing internship. It''s probably a path you had to navigate too.
I'm thrilled to share this brilliant guest post by Marilyn Russell, Curator of Education at the Carnegie Museum of Art. This is a perfect example of a museum using participation as a design solution. We decided to select 12 individual works of art from the exhibition, reproduce them as 2.5 Reassert the "forum"?
I feel strongly that there are huge issues with racial and ethnic diversity in museums and arts organizations that deserve a million more posts. One was a conference on pushing our practice in artmuseums. In library- and museum-land, the participants were 80-90% women. That's why I wrote this.
Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.
Photo Source: Indianapolis Museum of Art Blog. The Indianapolis ArtMuseum has been doing just that by sharing its institutional dashboard out for everyone to view. It was met by with both positive and negative reactions from nonprofit and museum professionals. Two years later, we might have some answers.
This week, I''m celebrating three years on the job as the executive director of the Santa Cruz Museum of Art & History. This spring marked a big conceptual shift for me and the museum. Our Director of Development will be a close partner to me and a strategic weaver of inclusion, participation, and fundraising.
Gretchen Jennings convened a group of bloggers and colleagues online to develop a statement about museums'' responsibilities and opportunities in response to the events in Ferguson, Cleveland and Staten Island. Museums are a part of this educational and cultural network. Schools and other arts organizations are rising to the challenge.
Last week''s New York Times special section on museums featured a lead article by David Gelles on Wooing a New Generation of Museum Patrons. In the article, David discussed ways that several large artmuseums are working to attract major donors and board members in their 30s and 40s.
Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more? Here are three of my favorites.
Participants may improve their painting abilities, try their hand at some knitting, or do whatever other sort of art they like without having to leave the comfort of their own home. Best yet, you could even offer some of the art produced in the class as auction items during your next fundraiser. 7) Shopping. 13) Scavenger hunts.
With a deep background in the arts and a passion for work that impacts the world, Jasmine brings in-house and agency experience to her role. Jasmine holds a BA in Advertising, Art Direction from Temple University. I am thrilled to introduce Jasmine Patel, who has joined the Forum One leadership team as our Vice President of Design.
These are the questions that underpin Museum Camp 2014 , a professional development experience in which diverse people from the arts, community activism, and social services will measure the immeasurable together. This is the second year that the Santa Cruz Museum of Art & History (MAH) is hosting Museum Camp.
I had a total fan-girl moment meeting Colleen when she delivered the Arts & Cultural track’s keynote at bbcon 2019 in Nashville last October. Admirers of Aubrey will be familiar with her groundbreaking work in her previous role as Executive Director of The California Symphony. Robert Gilmor , Jr.”
We connect with people both professionally and personally, at the museum and on the street. This weekend, I got my answer in Seoul--the 18th biggest city in the world--at Hello Museum. Nestled in a forest of high-rise apartment buildings, this small museum connects children and families with contemporary art.
He is Deputy Director for the Contemporary Jewish Museum , and an expert in using social media in a museum setting. He welcomed me to the Bay Area and asked if I would be interested in doing some trainings for the local arts community. One thing led to another and I designed a social media lab for arts organizations.
Last week, my museum hosted Hack the Museum Camp , a 2.5 day adventure in which teams of adults--75 people, of whom about half are museum professionals, half creative folks of various stripes--developed an experimental exhibition around our permanent collection in our largest gallery.
This year’s Give Miami Day saw increased efforts on social media across funding categories, but the standout for Miami Foundation Communications Director Matthew Beatty came from Miami’s local arts and culture organizations. Bahia Ramos, Knight Foundation’s director of community foundations, agreed.
Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland ArtMuseum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead.
Some of the entries of what you can read on the Walker Blog, may appear at first glance to be mundane details of cube life , but then you remember that it is a museum blog and it makes the institution seem more human. This Walker Blog let's us peer into the inner workings of the art institution. I saw your posts on Art Mobs.
I've now been the Director of The Museum of Art & History in Santa Cruz for two months. But the point is that the MAH, like just about every other museum in the known universe, was content to define the museum experience as something removed from the outside world, a rarefied church-like space of refined artistic reflection.
This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. And for those who have, they quickly understand that the Museum has much more to offer than can be absorbed in a day.
C ompanies with three or more digitally savvy directors had 17-percent higher profit margins, 38-percent higher revenue growth, 34-percent higher return on assets and 34-percent higher market cap. I recently discussed what it means to be a “museopreneur” in a feature article published by American Alliance of Museums.
Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are customized to different kinds of visitors. I sat down with Kristen Denner, Director of Membership and Annual Fund, to learn more about the program's development and the museum's goals for its future.
That contemporary artmuseum is on the front of the LA Times again," she said. I can't believe that an artmuseum can be front page news in LA for days." LA MOCA has indeed been front page news, especially in the art world. The discussion then shifted to the overall direction of the museum.
Musical Instrument Museum. I had the pleasure of serving as Principal for a Day at Arizona School for the Arts (ASA) on October 27 via a program put on by HandsOn Greater Phoenix. Whether these students go on to pursue careers in the arts or not, they will be lifelong audience members, advocates, and champions of the arts.
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