ASU Lodestar Center

MARCH 25, 2011

This balancing act becomes increasingly difficult when organizations experience upheaval—whether due to a recession, the loss of a funding source, or unexpected expenses. From collaboration to cost management, nonprofits are trying to protect their (precious little) infrastructure and enterprise while serving even more people.

Research 61

Research Arizona Survey Fund 61

See3

MARCH 12, 2008

Specifically, the new APIs allow Web developers to: * Upload videos and video responses to YouTube * Add/Edit user and video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc) * Fetch localized standard feeds (most viewed, top rated, etc.) It is a YouTube-branded experience. Of course, it is not exactly free.

YouTube 40

YouTube Platform Kickapps API 40

Care2

AUGUST 26, 2008

Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. Eric has morethan seven years experience with running integrated advocacy campaignsfor environmental nonprofits. Copyright © 2008, Care2.com Click here to watch the replay.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

AUGUST 8, 2008

Natasha has a background in field organizing and grassroots organization from 18 years of volunteer and work experience in the human rights movement. Eric has morethan seven years experience with running integrated advocacy campaignsfor environmental nonprofits. Maureen McGregor is the E-activism Director at Oceana. ocean waters.

Social Media 28

Social Media Advocacy South Carolina email 28

ASU Lodestar Center

FEBRUARY 25, 2011

I know from my own personal experience as a nonprofit student, I really had to educate myself in order to change my perspective about fair compensation. Posted by ASU Lodestar Center at 2:10 PM Labels: compensation , executive , form 990 , IRS , research friday , Stephanie La Loggia 3comments: Emilobabo said.

Research 49

Research Philanthropy Arizona Feeds 49

Care2

JUNE 18, 2008

In addition to her advertising and marketing experience, Dana brings to Care2 a longtime devotion to several causes, dating back to her time at Tufts University (where one of her classmates was our own Heather Holdridge). Copyright © 2008, Care2.com At Tufts, Dana started a group called Tufts Voice for Choice. All rights reserved.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com The result was an in-depth eleven page report. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com The result was an in-depth eleven page report. You can download the report here. Thanks for spreading the word! All rights reserved.

Social Media 31

Social Media Online Advocacy Case Study 31

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2007

I did my first presentation about the Internet when I started working with Arts Wire in 1993. Arts Wire was patterned after the Well and was designed as an online conversation community for artists and arts organizations. Or participating in the online conversation on Arts Wire. Full of copyright issues.

Reflection 50

Reflection Laptop Wiki Artist 50

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. And then circle back and tell us about your experience here on Frogloop! January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

ASU Lodestar Center

MARCH 11, 2011

In my experience with faith based communities, my main observation is that there always seems to be a group of individuals who make up probably less than 10% of the community who account for the majority of giving and volunteering. This is a very interesting topic, Pat, I would love to see more research on this.

Research 45

Research Giving Indiana Philanthropy 45

Care2

MARCH 23, 2009

If they do match up, good job, but they can still help you shape your content and provide a better user experience once visitors come to your site from their search results. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com If not, try editing your content to focus on the keywords that are important to you.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

FEBRUARY 20, 2009

We would love to hear about your experiences. February 20, 2009 | David Morton Copyright © 2008, Care2.com For more information about the First Friday Five campaign in Chattanooga, TN, check out Adriennes blog. Have you used Twitter to raise small donations for your nonprofit? of Chattanooga. All rights reserved.

Case Study 35

Case Study Local Social Media Studies 35

Care2

JANUARY 6, 2009

In my experience different views and insuring that they are in alignment with the goal of the website is critical. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com As commented on before the data is not necessarily the issue as opposed to how to look at it and what you want to look for. So is flexibility. com , Inc.

Analytics 54

Analytics Google Social Media Websites 54

Care2

APRIL 22, 2009

But mostly I just wanted to try something new and experiment -- throw something at the wall to see if it stuck. so we had a particularly interesting angle for him on the story and I contacted him and was interviewed for the news that night. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

Social Media 68

Social Media Twitter Action Advocacy 68

ASU Lodestar Center

APRIL 13, 2011

Its easy to extrapolate from one bad experience/example and assume that corruption is rife throughout the sector, figuratively hiding in the kitchen cabinets, under the refrigerator, and even in the walls themselves. Research Friday: "Really, How Many People Volunte.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

MAY 31, 2007

Through this experience, Americans now realize not only that they cannot take their parks for granted, but how powerful they can be within our democracy when they have a consensus opinion and take action. May 31, 2007 | Amien Copyright © 2008, Care2.com Thanks for the info! com , Inc.

National 28

National Social Media Service Advocacy 28

Care2

JUNE 22, 2007

Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. Copyright © 2008, Care2.com Just such a place is a webpage or email newsletter. Two important aspects affecting readability are line spacing and contrast. All rights reserved.

Comment 31

Comment Social Media Advocacy email 31

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. First, converting someone who has found you and perhaps taken an action into someone you have permission to contact repeatedly.

Social Media 31

Social Media Advocacy Online Money 31

Care2

APRIL 14, 2009

Look at other platforms to create appropriate engagement such as YouTube with a Video Response, on Facebook with a Note about the situation in an organization’s Fan Page or contact bloggers to attend a press conference and hear the facts from you. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

OCTOBER 18, 2007

Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences. Copyright © 2008, Care2.com Baghat also praised four nonprofit organizations that did not win, but which deserved “Notable Mentions.”

Convio 28

Convio Award Social Media Advocacy 28

Care2

NOVEMBER 17, 2006

As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations." Copyright © 2008, Care2.com 60) Search « How can nonprofits make money off of this?

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

JUNE 21, 2007

Ana Maria Cuenca from NGOConnect shared that in her experience visitors only read 160 words of your website before deciding whether or not its worth looking at further. Copyright © 2008, Care2.com Post these videos on your main page as a unique, interactive way to share your nonprofits message. All rights reserved.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

DECEMBER 4, 2007

But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. Copyright © 2008, Care2.com 60) Search « Care2.com All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. All rights reserved.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Back to Basics We’re still keeping a close eye on the performance of our campaigns, and experimenting with new topics, ads, and keywords.

Google 31

Google Grant Social Media Adwords 31

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. Now find out what it really takes and learn from their experiences.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. Sometimes, its worth contacting a local university or technical college to see if your video would fit as a student project. Copyright © 2008, Care2.com

Video 28

Video Interview Social Media Online 28

Care2

OCTOBER 20, 2007

The upcoming donations API will allow organizations to deliver a completely customized donation experience. Copyright © 2008, Care2.com Leveraging our Constituent Management API organizations can build entirely custom acquisition and registration workflows. To create a new comment, use the form below. All rights reserved.

API 28

API Convio Social Media Open 28

Care2

JULY 26, 2007

Hopefully others will chime in on this point with their own experiences from adventures in social networks. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. How many media outlets contacted you and ran stories as a result of your social media efforts?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Hopefully others will chime in on this point with their own experiences from adventures in social networks. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. How many media outlets contacted you and ran stories as a result of your social media efforts?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Hopefully others will chime in on this point with their own experiences from adventures in social networks. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. How many media outlets contacted you and ran stories as a result of your social media efforts?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 7, 2007

Did you experience any increased site traffic to HSUS as a result of your MySpace presence? Copyright © 2008, Care2.com 60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works? To create a new comment, use the form below. All rights reserved.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

AUGUST 16, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com What are some of the reasons a nonprofit might choose YouTube instead of other options? Everyone is on YouTube. All rights reserved.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com What are some of the reasons a nonprofit might choose YouTube instead of other options? Everyone is on YouTube. All rights reserved.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

AUGUST 7, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. A quick Google search shows that the man listed as the primary contact for the organization is dead. Mobilize your current assets Credit to the Beaconfire Wire for this one.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. A quick Google search shows that the man listed as the primary contact for the organization is dead. Mobilize your current assets Credit to the Beaconfire Wire for this one.

Causes 48

Causes Facebook Social Media Advocacy 48