January 2014Nonprofit Blog Carnival: Measurement and Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 29, 2014
As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. The only way to do that is to benchmark against your organization’s performance or peer organizations.
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