Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Use the Rule of Thirds : (1/3 Web + 1/3 One Way + 1/3 Social) = Online Marketing Budget The rule of thirds is not an Einstein theory, it is actually comes to us from the art world. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October.

Marketing 70

Marketing Blackboard Social Social Media 70

Connection Cafe

DECEMBER 31, 2013

What would happen if we combined some commonly *overheard* phrases from the nonprofit sector with the most popular Internet memes? Steve MacLaughin showed us when he created the Top 12 Internet Memes for Nonprofits. Steve MacLaughlin confessed that he used to believe that online average gift size was a vanity metric.

Meme 51

Meme Ideas Content Generation 51