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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

To purchase the recording, please email your request to Heather Mansfield. 1) Master the art of Plain Language. . According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. 3) Prioritize your email campaigns. . Grow Your Email List.

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2020 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

15: World Art Day — #WorldArtDay. 14: World Blood Donor Day — #WorldBloodDonorDay. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada. 7: World Health Day — #WorldHealthDay.

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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. This means that nonprofits have to compete with each other for donors’ attention and resources as they gravitate towards causes rather than organizations.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

The nine categories are religion; education; human services; giving to foundations; health; public-society benefit; arts, culture and humanities; international affairs; and environment and animals.” – U.S. Donors’ giving patterns evolve in response to changes in economic and social forces,” said Una Osili, Ph.D., Giving Report.

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How many fundraising emails should you send a year?

Care2

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game. Use it - or lose it.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors.

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What 2020 year-end fundraising can tell us about 2021 

M+R

Unlike the broader EOY season (more on this in a moment), Giving Tuesday revenue is still primarily driven by email: on average, 55% of total revenue on and around Giving Tuesday was attributed directly to email. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. .