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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

Trend 304
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13 Innovative Online Fundraising Ideas For Nonprofits & Charities

CauseVox

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Peer-to-Peer Fundraising.

Ideas 98
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Personal Stories – Arts Orgs Need Not Apply?

Connection Cafe

Working with arts organizations there are often concern that your constituent stories aren’t as impactful. million likes surely someone touting the effect of music and art on their lives can get just as many. These contacts make us feel warm and fuzzy but if there is no follow up we have lost an opportunity. Make it fun!

Arts 37
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How many fundraising emails should you send a year?

Care2

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77
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Four Critical Elements of Managing Development Officers

sgEngage

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. The human talent component of fundraising is vital to a successful development office. The human talent component of fundraising is vital to a successful development office. They spend time cultivating and engaging donors.

Develop 83
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M+R and NTEN CMS, Email, Fundraising Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Convio Online Marketing Nonprofit Benchmarks Released - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.