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5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

If you are an arts and culture organization, think about crafting a tone of voice that is creative, clever, and entertaining. For many years the dominant benchmark for whether a nonprofit is successfully using mobile and social media has been if it engages or not, but engagement for the sake of engagement is a flawed communication method.

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5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

If you are an arts and culture organization, think about think about crafting a tone of voice that is creative, clever, and entertaining. It’s the same with video, branded images, cases studies, etc. Ask yourself: what are five words that describe the character traits of your mission or organizational culture? Engagement.

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January 2014Nonprofit Blog Carnival: Measurement and Learning

Beth's Blog: How Nonprofits Can Use Social Media

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. The only way to do that is to benchmark against your organization’s performance or peer organizations. Pick Metrics.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

Ami’s one and only board is called “ Really want these ” and instead of Louboutins, iPhone cases and nail art she’s dying to try, Ami’s pinned images include plain rice, faucets for clean drinking water, and chalk for school. It links to a donation landing page. Please tell us if you know of one! What does it look like?

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Setting up high-conversion lead magnets that deliver value

TechCrunch

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. To help you visualize, scroll through Innovatrics’ “How a Liveness Detector Prevents Identity Theft case studies.” This is exactly where alluring magnets enter the equation.

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Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Copyright © 2008, Care2.com