Connection Cafe

SEPTEMBER 6, 2019

Being new to the arts & cultural space (career-wise, not interest-wise), I’ve been doing a lot of reading to get a better understanding of this industry. While we’re not in this dire situation in the arts & cultural industry, I think there are things we can learn from the retailers who are thriving.

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Connection Cafe

MARCH 11, 2014

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. If arts and cultural nonprofits fail to cultivate more diverse audiences, they risk decreased attendance and bankruptcy. Diversify Leadership.

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The Modern Nonprofit

MAY 1, 2024

From cultural showcases that dazzle to educational initiatives that deepen understanding, discover how your next event can be a cornerstone of celebration and a powerful catalyst for change. Well-planned events enable nonprofits, community groups, businesses and government agencies to showcase AAPI arts, food, performances, and more.

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AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Nonprofit Tech for Good

JULY 22, 2024

After graduating with a BFA in drama & music from New York University’s Tisch School of the Arts, Ellen spent ten years bringing joy to audiences nightly as one of only ten lead performers in the longest running musical revue in the world—San Francisco’s “Beach Blanket Babylon.”

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Forum One

FEBRUARY 13, 2024

Forum One picked up the device for our experts to explore whether mission-driven organizations need to pay attention to it or if it’s “a Neanderthal, an evolutionary dead end,” as NYU Marketing professor Scott Galloway has predicted. This will be a major deterrent for arts and culture organizations.

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sgEngage

DECEMBER 9, 2021

Facebook aka Meta, Instagram, Twitter, Snapchat and TikTok have become integrated into how people communicate with one another and access culture. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Art Fund “See Everything”. METTWINNING.

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Connection Cafe

DECEMBER 10, 2013

According to the new Nonprofit Content Marketing report from Blackbaud and Content Marketing Institute , 38% of nonprofits plan to increase their content marketing budget in the next twelve months. How can arts and cultural organizations start leveraging content marketing? Absolutely! Absolutely!

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AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Virtual Marketing Sponsor Goal 52

Forum One

MARCH 16, 2023

[Workshop] Creating Powerful Digital Campaigns That Engage and Inspire Monday, April 3, 2023: 8:30 – 11:30 am Successful digital campaigns create the buzz you need to get awareness about your cultural institution’s mission. Your museum may even be planning some audience research in the near future. Find out more here.

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Connection Cafe

JANUARY 24, 2020

The b uyer’s j ourney is a fundamental marketing concept in the corporate world. The concept of mass marketing (sending out the same email to everyone with the hopes that something sticks) no longer works. Arts & c ultural organizations can use this framework to send the right messages to the right people at the right time.

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Bloomerang

JULY 29, 2024

Culture, arts, and environmental organizations live and breathe memberships. Embrace social media and digital marketing Mastering social media and digital marketing is non-negotiable in today’s connected world. Run email marketing campaigns that offer special promotions or highlight exclusive benefits for new members.

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Tips Demographics Nonprofit Model 74

Forum One

MAY 27, 2021

The Communicator Awards honor excellence in innovation and creative work in marketing and communications. Organized by the Academy of Interactive & Visual Arts (AIVA) , this year’s 27th annual awards includes over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

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Museum 2.0

APRIL 26, 2018

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. One that has found remarkable success is California’s Santa Cruz Museum of Art & History. I'm also always interested in how the national media portrays changes in the cultural sector.

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Forum One

MARCH 30, 2021

Museums and cultural institutions have long had the task and challenge to build valuable online experiences that complement the physical museum experience, but no one could have guessed that this online experience would become, for a time, the only way to engage with museums. The Cultural Institution as a Brand: A New Way of Thinking.

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Forum One

DECEMBER 8, 2021

The Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts , a top-tier body of select professionals from the “Who’s Who” of acclaimed media, advertising, and marketing firms. Gold – Arts for Websites. Silver – Features, Art Direction for Digital Content. The Vilcek Foundation.

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Award Arkansas Colorado Museum 68

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Forum One

JUNE 8, 2022

The Communicator Awards honor excellence in innovation and creative work in marketing and communications. Organized by the Academy of Interactive & Visual Arts (AIVA) , this year’s 28th annual awards includes over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

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Top Nonprofits

DECEMBER 6, 2021

About the expert: Amanda Ross is the owner of BrashBerry – creative web design and growth agency for Social Good and Nonprofit organizations that builds stuff their audience will love and inspires them to take action. During her tenure she also served as a senior development officer in the University’s $1.2 billion capital campaign.

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People Donation Ohio Online 59

Whole Whale

AUGUST 25, 2021

The nine categories are religion; education; human services; giving to foundations; health; public-society benefit; arts, culture and humanities; international affairs; and environment and animals.” – U.S. Giving by foundations and giving by corporations were buoyed by the strong run of the stock market in the past few years.

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Achieve

JANUARY 18, 2023

to optimize your marketing approach. With a bigger audience, you can effectively raise more money, raise awareness for your cause, and create a united push toward reaching your goals. Use this opportunity to tap into a new audience of potential supporters and to rally support around your mission, boosting donations in the process. .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. Arts organizations are not alone in this. The question. What we learned: a snapshot.

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Forum One

NOVEMBER 3, 2022

The Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts , a top-tier body of select professionals from the “Who’s Who” of acclaimed media, advertising, and marketing firms. SILVER – Virtual & Remote Experiences-Arts & Culture for Virtual & Remote.

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Forum One

NOVEMBER 21, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. Silver – Virtual & Remote Experiences, Arts & Culture. Pacific Science Center. NMAAHC: A Seat at the Table Event.

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Forum One

NOVEMBER 18, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. Silver – Virtual & Remote Experiences, Arts & Culture. Pacific Science Center. NMAAHC: A Seat at the Table Event.

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Award Colorado Washington Children 46

Bloomerang

FEBRUARY 6, 2024

The art of selective invitations We used to cast a wide net for every fundraising event invitation, welcoming everyone who bought a ticket. It may seem like a brand-new idea, but it’s a foundation of modern marketing. Is curating a guest list new to you? It was to me just a few years ago. Those days are gone. Involve your board.

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Amy Sample Ward

JUNE 21, 2011

The speakers for this panel include: Tracy Fullerton – Electronics Arts Game Innovation Lab. Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. Ruth Cohen – American Museum of natural History.

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Media Cause

MAY 28, 2021

Media Cause Art Director Rob Shaw and Senior Designer Ansley Luce recently gave an agency-wide (virtual) talk on Color Theory: Emotion + Bias. In it, they talk about the emotional responses to color and how color is used to convey meaning, but also how color can be deceiving and foster a culturally conditioned subconscious bias.

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sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Joe, join our new Art Lovers Speakers Series.”) Ask a question. (“How

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email Communication Effective Fundraising 84

Museum 2.0

DECEMBER 10, 2014

Joe Patti runs a performing arts center in Ohio. he has been blogging about arts management. His posts open up questions and ways of thinking about audiences, marketing, management, and engagement that get me thinking differently. Grasstronaut offers long-format essays and interviews about grassroots and DIY arts spaces.

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Connection Cafe

MARCH 7, 2014

Dzauya Nkuchwayo is an Arts & Culture Consultant with more than 10 years’ experience within The Raiser’s Edge. But for Arts & Cultural organizations, we’ve got our performances and programs to think of as well. Not only are we fighting giving fatigue, there’s also audience burnout to consider.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

Marc van Bree and I were chatting about some of the collaborative arts marketing strategies that some arts organizations have experimented with on Twitter. Since there have been a few examples, I asked Marc if would write a post looking at some of these. What do you have in store for the future? Find us at @askthemusicians.

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sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Joe, join our new Art Lovers Speakers Series.”) Ask a question. (“How

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email Communication Effective Fundraising 76

Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Chief Marketing and Engagement Officer at Salesforce.org. Cristina is an intentional storyteller with a focus on action, impact, and culture.

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Museum 2.0

OCTOBER 12, 2011

This week, the National Committee for Responsive Philanthropy released a new paper by Holly Sidford called Fusing Arts, Culture, and Social Change. We may say that we want to support programming and cultural opportunities for low-income and non-white people, but that's not where the money is going. The title may sound innocuous.

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Connection Cafe

MAY 7, 2020

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”. Also consider notifying your local news outlets of your participation.

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Saleforce Nonprofit

AUGUST 20, 2021

The same historical and cultural structures that have held back diversity, equity, and inclusion (DEI) in so many aspects of our lives are also mirrored in much of the nonprofit sector. Change Organizational Culture. Intentional Marketing . By: Yolanda F. Johnson, Founder of WOC, Women of Color in Fundraising and Philanthropy.

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