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With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Art Fund “See Everything”. METTWINNING.
Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. Arts organizations are not alone in this. The question. What we learned: a snapshot.
When you look at more niche nonprofits—like those focused on arts and culture —fundraising plays a critical role in enabling your organization to make a positive impact on their communities. The arts are important to modern culture and society, yet competition from other causes can encroach on the ability of your nonprofit to raise funds.
For instance, a large nonprofit focused on preserving arts and culture might segment its audience by location and focus its stories on the most well-known museums or cultural landmarks in a donor’s state. Often their personality, values, opinions, interests, and attitudes draw them to your organization in the first place.
Kate McGroarty's month living at the Museum of Science and Industry in Chicago is over. The young actress and teacher beat out 1,500 other applicants and spent 30 days exploring exhibits, participating in live demos, talking to visitors (both in-person and online), and romping through the museum at night. Lisa's goals were met.
Here’s an example of 25 SMART social media objectives from arts organizations. What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives.
This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.
Written by Seema Rao Last month, I shared some of my thoughts about the best of museums over the last decades. (I I'll mention now, Kate Livingston, listed Museum Twitter as one of the best things, and I definitely thought this as I read people's responses. Many respondents talked about a fundamental shift in museums from them to us.
In the final installment of Museum 2.0’s s four part series on comfort in museums, we get down to the basics: creature comfort. So for this last piece, we look at going the other way: making museums more physically comfortable. And on the walls, my friend explained, was art from the museum itself.
Being new to the arts & cultural space (career-wise, not interest-wise), I’ve been doing a lot of reading to get a better understanding of this industry. While we’re not in this dire situation in the arts & cultural industry, I think there are things we can learn from the retailers who are thriving.
We've gotten a little more organized at The Museum of Art & History , and we've now released opportunities for summer internships. These are unpaid part-time and full-time opportunities to help design public programs, develop new uses for the museum, perform visitor research, and pursue unusual projects.
Dear friends, This is my last post as the author of Museum 2.0. I'm thrilled that Seema Rao is taking this blog and museum community into its next chapter. You can find all my archived Museum 2.0 Today, I want to share a bit about what Museum 2.0 When I think of Museum 2.0, I started the Museum 2.0
This guest post was written by Rebecca Lawrence, Museum Educator, Schwenkfelder Library & Heritage Center in Pennsylvania. You can join the conversation in the blog comments, or on the Museum 2.0 The Schwenkfelder Library & Heritage Center (SLHC) is a small museum located in Pennsburg, Montgomery County, Pennsylvania.
I’ve always had an interest in design and art, but I never thought that it could become part of my career. I worked with Katey, Amy, and Rob Shaw (Art Director) to come up with design goals that I could work towards in order to build a strong foundation. The First Steps. Going All In.
You can join the conversation in the blog comments, or on the Museum 2.0 Like many museum and library professionals, I am enamored of the idea of cultural institutions as “third places” – public venues for informal, peaceable, social engagement outside of home or work. This is the only post written by me, Nina Simon.
I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. Have you seen attitudes in our field about visitor participation shifting over time? The Museum 2.0 For more on the differences among different types of museums (with examples), check out this post.
Last Friday, I witnessed something beautiful at my museum. I've been documenting lots of small bridging incidents at our museum over the past few months. It could have been the attitude of the museum that supports participation and conversation. At museums, we mostly bond with the friends and family with whom we attend.
This problem is analagous to the repeat visit problem for museums. Museum visits, like book reading, can be an intense and wonderful experience. But is one museum visit enough to compel a second visit? How do you encourage visitors to have a sense of pervasive experience with the museum? But the approach is valuable.
The following post was originally published on the Center for the Future of Museums blog. On Wednesday, August 8, over 300 museum professionals joined CFM director Elizabeth Merritt and Seema Rao, principal of Brilliant Idea Studio , to explore self-care in the museum workplace. But effort and efficacy are not the same.
Yesterday, the local paper in Santa Cruz published a great article about my new book, The Art of Relevance. I've learned so much from my dad about making art, putting on a great show, inviting audience participation , and navigating celebrity. I loved the piece. Here's that chapter. The painting is what it is.
I've added a fourth model to this citizen science typology, one may be more appropriate to facilities like museums than to scientific organizations: co-option. What's more participatory, making art or doing research? Working with the museum or using the museum as a platform to do your own thing?
Visitor (though, really my child) at the Maritime Museum, Greenwich, UK As I said, last week, I’ve been to a travelin’ girl for the last couple of years. So, instead, I am offering 3 posts this month about what I learned from visiting more than 300 museums. Last week, I talked about what I learned about museum workers.
Recently, I've become obsessed with the work of Tim Hunkin , an eccentric British inventor/exhibit designer/wacky science art guy who runs a "mad arcade" of coin-operated installations in Suffolk. changes the perception of who "owns" art. So why haven't we seen museums that operate like arcades? I'm skeptical of these arguments.
This week's New Yorker magazine features an article about the Turner Prize, "the world's best-known contemporary-art competition." The Turner Prize was launched in 1984 by the Tate Britain to reward young British artists, and has had controversial effects on both public perception of contemporary art--and the artists themselves.
But over the last couple of months, I've learned about two tagging projects that actually get me excited-- CamClickr at the Cornell Lab of Ornithology and the Posse at the Brooklyn Museum. When museums embark on collections-tagging projects, they are almost entirely focused on this secondary benefit. And that brings us to CamClickr.
Was it a museum professional or an outsider? I'm kneedeep in the final run-up to the opening of Operation Spy at the Spy Museum, but in the fleeting moments between disasters and near-disasters, I'm thinking about AAM. Several were created or conceived by a single person, often an artist/non-museum professional.
In this post, an exploration of ways that museums can support promoters, convert detractors, and generally energize visitors to share their experience with others. Supporting Promoters Somewhere out there, there are people who love your museum. Ratings and Reviews Imagine a visitor who leaves your museum enthused about her experience.
And while many people have written ably about the ways the Obama administration is bringing a new social media sensibility to Washington, I want to share my experience of the inauguration and how it changed my attitude towards virtual participation in live events. I hope you'll share your own story in the comments.
In museums, attention to the visitor--her desires, his preferences--has grown over the last few decades. I wonder how many young artists, poets, designers have the same Ayn Rand-ian attitude and will never make it far enough to be asked about their process by others. Usable art.
Well, that 80%, 60% of that money goes to large institutional organizations like hospitals and universities, and large cultural institutions, like museums, zoos, and libraries, and religious organizations. And you really can only share your passion unless you have a kind of energized spirit and positive attitude, terrific.
Earlier this month, the Detroit Institute of Arts was "saved" by a voter-approved property tax (called a "millage") in its three surrounding counties. Residents in the three counties that pay the millage will receive special benefits : free admission to the museum and expanded educational programming.
For instance, the San Francisco Museum of Art has 34,678 items in its collection. To share its entire collection with art lovers, the museum created the “Send Me” bot allows anyone to send a simple text message and receive a picture of a piece of art matching the idea, words, or phrase texted.
For example, last year I was delighted to receive an email from the Fine ArtsMuseums of San Francisco including information informing supporters about new tax deduction benefits made possible through the CARES Act. In some respect, it normalizes the attitude people with income have a responsibility towards those in need.
This week, thoughts on Chapter 12 of Elaine Gurian’s book Civilizing the Museum , "Threshold Fear: Architecture program planning." In this essay, Elaine discusses the various barriers to entry for non-traditional visitors to museums, that is, the threshold fear that keeps such potential visitors from walking in our doors.
Today, Museum 2.0 I started the Museum 2.0 blog in 2006 as a personal learning exercise about "the ways that museums do and can evolve from 1.0 I started the Museum 2.0 blog in 2006 as a personal learning exercise about "the ways that museums do and can evolve from 1.0 and watched the Museum 2.0
There was a “let’s make it happen” attitude that I think was really appealing. I hope that people look at the magazine as a great magazine with great content and art. And it was a sort of question in our heads: do you have a higher probability of getting great creative work from people because we made it fun and not burdensome?
Perfect combination of humor, personalization, and attitude that we’ve come to expect from this holiday campaign. Best Looking Emails: This is a tie between the Museum of Modern Art and charity: water for showing that you can still design beautiful emails despite all the constraints. Where my love of art began.
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