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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Art Fund “See Everything”. METTWINNING.

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. Arts organizations are not alone in this. The question. What we learned: a snapshot.

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Strategic Fundraising For Small Arts + Culture Nonprofits

Bloomerang

When you look at more niche nonprofits—like those focused on arts and culture —fundraising plays a critical role in enabling your organization to make a positive impact on their communities. The arts are important to modern culture and society, yet competition from other causes can encroach on the ability of your nonprofit to raise funds.

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Raise More with These Three Tips to Engage Each Donor Segment

Qgiv

For instance, a large nonprofit focused on preserving arts and culture might segment its audience by location and focus its stories on the most well-known museums or cultural landmarks in a donor’s state. Often their personality, values, opinions, interests, and attitudes draw them to your organization in the first place.

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Month at the Museum, Part 2: Marketing, not Science

Museum 2.0

Kate McGroarty's month living at the Museum of Science and Industry in Chicago is over. The young actress and teacher beat out 1,500 other applicants and spent 30 days exploring exhibits, participating in live demos, talking to visitors (both in-person and online), and romping through the museum at night. Lisa's goals were met.

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How Networked Nonprofit Use Facebook SMARTly

Beth's Blog: How Nonprofits Can Use Social Media

Here’s an example of 25 SMART social media objectives from arts organizations. What should be measured are shifts in awareness, comprehension, attitude and behavior related to donations, purchase, branding, reputation, public policy, employee engagement, and other shifts in audience beliefs or behaviors related to SMART objectives.

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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

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