Why is multi-channel marketing important for nonprofit fundraising?
Qgiv
JULY 21, 2022
Younger Gen Z (18-25), though, will rarely open mail, much less respond to it… but the right Facebook, Instagram or TikTok message will engage them and even lead them to take action. In order to ask for donations via direct mail, you’ll need to get familiar with the art of writing letters. Incorporate evocative details.
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