Guest Post by Nina Simon -- Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences
Beth's Blog: How Nonprofits Can Use Social Media
JULY 1, 2009
Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ). If you have a bunch of novice friends, it can be maddening to find appropriate “sous chef” roles for them to fill. It’s like cooking.
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