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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

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8 Museum Apps Doing Good

Care2

This week we’ve found apps from museums. Mobile apps are an interesting way for museums to advance their educational missions beyond people’s expectations. ArtClix from the High Museum of Art, Atlanta. iOS/Android: ArtClix enhances uses mobile to enhance the museum experience. MoMa by the Museum of Modern Art.

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Museums, Divided Attention, and Really Bad Commercials

Museum 2.0

Check out this inane AT&T commercial about a woman whose absorption in her smartphone is so great that Facebook updates become substantiated as pieces of art in the museum through which she strolls. It also suggests that for young people, masterpieces in museums are not nearly as interesting as a good friend''s new haircut.

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What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth's Blog: How Nonprofits Can Use Social Media

If you think about what a museum curator does, it is very similar. He kindly put together two mind maps with links to tools that are free and easy to get started with. Content curation is the organizing, filtering and making sense of information on the web and sharing the very best content with your network. The Practice.

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Artprize: An Extraordinary Social Experience around Art

Museum 2.0

The artists come from all over (though many are based in the Midwest), and anyone can enter. Now, after attending with museum friends from around the country, I'm hooked. Artprize invited me to talk about art with artists, families, security guards, friends, people old and young, sophisticated and novice, drunk and sober.

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The World Beach Project: A Creative Contributory Project that Shines

Museum 2.0

There are lots of museums (and organizations of all kinds) looking for ways to inspire users and visitors to produce their own content and share it with the institution online. The World Beach Project is managed by the Victoria and Albert Museum in London with artist-in-residence Sue Lawty. It's not marketing hype.

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Learnings From The Artist’s Way + How They Can Apply to Your Creative Team

Media Cause

My partner and I would host couch-surfers from time to time in our small one-bedroom apartment in Boston, converting our living room into a second room to host artists from around the world. She called her time in Boston “an elongated artist date.” An artist date? Like when you go on a date with an artist?

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