Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Evaluate telethons and phone banks – what makes people donate on the spot? Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. The ads were hailed as beautiful, artistic, and innovative.
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