Challenges, Rules, and Epic Wins: Using Game Design to Build Visitor Loyalty
Museum 2.0
FEBRUARY 6, 2013
While the phrase "gamification" has been overexposed and can lead to inane design choices, the underlying elements that make games powerful--narrative, a sense of purpose, opportunity to attain mastery--are universal. Ending the experience can be particularly painful for children, who may have to be dragged from the museum sobbing.
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