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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. But there is a difference between engaging with culture and chasing it. Thats whats really earning our attention.

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Google Doodle celebrates the 155th anniversary of Juneteenth

The Verge

In celebration of the 155th anniversary of Juneteenth, Google has produced a video Doodle set to the first verse of the poem “Lift Every Voice and Sing,” often called “ The Black National Anthem.” The video features art from artist Loveis Wise, music produced by Elijah Jamal, and the poem is read by LeVar Burton. Image: Google.

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Golden State Warriors release an album from their own record label featuring Bay Area artists

Fast Company Tech

The projectfeaturing more than a dozen Bay Area music artists, including E-40 , Too $hort, Saweetie , G-Eazy, Goapele, LaRussell, and Larry Junearrives just in time for the league’s All-Star Game weekend in San Francisco. P-Lo played a key role in bringing together the Bay Areas top artists, contributing to all nine tracks on the album.

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Authentic Artists is building virtual, AI-powered musicians

TechCrunch

Chris McGarry, who previously led music integration at Facebook’s Oculus, is taking a new approach to bringing music into the virtual world with his startup Authentic Artists. “We want to use new tools to create new art, new experiences, new culture. .

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Tom Brady’s buzzy celebrity NFT startup Autograph banks $170M from Silicon Valley’s top crypto investors

TechCrunch

Autograph , an NFT agency co-founded by athlete Tom Brady with a particularly deep bench of star power, has banked new funding from crypto investors who hope the platform can bring a new generation of celebrities and their fans into the fold of crypto collectibles. Katie Haun is splitting off from a16z to launch her own crypto fund.

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Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

Staged a major exhibition celebrating the spectrum of what is in the library, public programs partners with The Moth. “Many of the games at Babycastles don’t fit the traditional definitions of the medium; they veer closer to artistic experiementation than they do to mass-market viability.&# – New York Times.

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Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

The Verge

RTFKT made these A16Z sneakers to celebrate a round of venture capital funding | Image: RTFKT. The apparel giant just announced the acquisition of RTFKT Studios , which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.”. million at the time.

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