Boosting Your Association's Revenue with Attractive Microcopy
Association TV
NOVEMBER 16, 2021
You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Maybe, but our brains are trained to go with what we know. What to Avoid when writing microcopy. Using brand or industry-Specific terms.
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