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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Maybe, but our brains are trained to go with what we know. What to Avoid when writing microcopy. Using brand or industry-Specific terms.

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Community Funded Reporting: Interview with David Cohn of Spot.us

Have Fun - Do Good

for the Big Vision Podcast. Another one that I wanted to do would be, and that I'm actually looking into, is it's California law that if you lay off 50 people or more in the next six months you have to announce that and make that public. On July 9, 2009 I interviewed David about Spot.us is and how it works: David Cohn: Spot.us