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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

Have you ever been to a restaurant, museum or shopping mall and needed to use the bathroom? We particularly appreciate search bar suggestions, like how Spotify invites users to search not only a song title but an artist or a podcast too. You begin by looking up and around for any sort of signage.

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Hack the Museum Camp Part 2: Making Magic, Reality TV, and Risk as a Red Herring

Museum 2.0

Last week, my museum hosted Hack the Museum Camp , a 2.5 day adventure in which teams of adults--75 people, of whom about half are museum professionals, half creative folks of various stripes--developed an experimental exhibition around our permanent collection in our largest gallery.

Museum 49
professionals

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Wandering Down the "Don't Touch" Line

Museum 2.0

How do you help visitors know what they can and cannot do in your museum? Most museums have this figured out: they have signs, they have guards, they have cases over the objects. And this works pretty well in science museums, where designers talk about "hardening" exhibits to withstand the more aggressive touchers among us.

Museum 49
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Using Social Bridging to Be "For Everyone" in a New Way

Museum 2.0

Like a lot of organizations, my museum struggles with two conflicting goals: The museum should be for everyone in our community. At the Santa Cruz Museum of Art & History , we''re approaching this challenge through a different lens: social bridging. Museum of Art and History programs social bridging'

Social 55
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Lead or Follow: Arts Administrators Hash it Out

Museum 2.0

Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more?

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The World Beach Project: A Creative Contributory Project that Shines

Museum 2.0

There are lots of museums (and organizations of all kinds) looking for ways to inspire users and visitors to produce their own content and share it with the institution online. The World Beach Project is managed by the Victoria and Albert Museum in London with artist-in-residence Sue Lawty. It's not marketing hype.

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Building Community Bridges: A "So What" Behind Social Participation

Museum 2.0

Last Friday, I witnessed something beautiful at my museum. At the adjacent table, my colleague Stacey Garcia was meeting with a local artist, Kyle Lane-McKinley, to talk about an upcoming project. I've been documenting lots of small bridging incidents at our museum over the past few months. Kyle had brought his baby with him.