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Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

The Verge

RTFKT made these A16Z sneakers to celebrate a round of venture capital funding | Image: RTFKT. RTFKT claims that in February, a collaboration with teenage artist FEWOCiOUS to sell real sneakers paired with virtual ones managed to sell some 600 pairs/NFTs in just six minutes , netting over $3.1 million at the time.

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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

The agency in 2024 continued to flip the script on how McDonalds shows up in culture by actually celebrating something that it didnt create. A near perfect execution of a brand celebrating and collaborating over co-opting pop culture. Ellie is a distinct star in a sea of mascots, thanks to her celebrity styling and fashion sense.

Culture 98
professionals

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Roblox has big plans for virtual music events

The Verge

American pop star Ava Max held a “virtual fan meetup” in the game to celebrate the launch of her new album Heaven & Hell. With live, in-person events almost entirely canceled across the globe, artists have been searching for new ways to connect with fans. It was a relatively simple affair. Things have started slowly.

Music 106
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Everyone will be able to clone their voice in the future

The Verge

Celebrity applications of voice clones are likely to be the most prominent in the next few years, with companies hoping the famous will want to boost their income with minimal effort by cloning and renting out their voices. “A Influencers, actors, and celebrities could rent out their voices with minimal effort.

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So Snoop Dogg just claimed to be a prominent NFT booster

The Verge

While Snoop Dogg has released NFTs before , that’s not really anything new for celebrities — running a Twitter account that constantly tweets about crypto , and owning around a hundred of the crypto tokens, however, would be another level. Hey, wait, isn’t that Snoop’s Twitter avatar? Yes, this really is a thing that’s happened.

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Ed Sheeran is coming to Pokémon Go to serenade Squirtles in sunglasses

The Verge

A virtual Ed avatar?) In celebration of Ed Sheeran’s favorite Pokémon, Squirtle wearing sunglasses will be returning to Pokémon GO! The event kicks off on November 22nd at 2pm ET (11am PT), and will run for a little over a week until November 30th. isn’t at all clear. That’s not all!

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Florida men revealed to be behind Bored Apes

The Verge

After BuzzFeed ’s article was posted, the two later responded to the situation with the “Web2 me vs. Web3 me” meme on Twitter, in which you essentially compare a photo of yourself in the real world with an NFT or avatar that’s supposed to represent you in the metaverse.

Florida 82